Web usability is a part of web design that refers to the efficiency and satisfaction that is achieved by allowing users to learn how to interact with your website. The easier it is to navigate through a website, the more likely it is to find what you are looking for. This is why it is related to the satisfaction obtained from the user experience.
The design of user experiences as a discipline, deals with those things that build the interface such as: layout, visual design, branding, sound and interaction.
Benefits of web usability
Carrying out a web usability study of your page or app can allow you to obtain the following benefits:
Increase in productivity
A website that improves usability allows users to perform more tasks at the same time. This will allow your workers to be more productive, since it will be less effort to learn how it works.
Reduction of training and support costs
An application that must be used by different users, needs less training and costs the more intuitive it is.
Increase in sales and revenue
An interface designed to optimize web usability, users can complete processes more easily, including the purchase in the case of e-commerce.
Reduction of development time and costs
The usable tools are simpler and more consistent, making the functionalities homogeneous. This achieves a reduction in development costs.
Reduction of maintenance costs
If an application is usable, fewer incidents are generated. This is the same as needing to make fewer corrections and improvements, and as a consequence lower maintenance costs.
Increase in customer satisfaction
The experience of use dramatically improves when the web or the APP presents an intuitive design and easy to use. In this way, users feel more comfortable and loyal to them more easily.
In BCM the web and application designs that we make are designed in the usability of the interface. It is the key that together with a good content will allow the client to find what they need.
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