Methods for lead generation in B2B companies
Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition. What is a lead in marketing and sales? A lead is a person who has ...
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SMART goals for lead generation in B2B industrial companies
Any marketing action without clear goals is a waste of time, money and resources. But it is not always easy to choose the right objectives. On many occasions, companies fail because they pursue goals that are unrealistic, too ambitious, ...
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How to create a conversion funnel for your industrial company
The conversion funnel is the journey that prospects make from the first time they visit your website until they finally make a purchase and thus become your customers. The ideal conversion funnel sequence is: Visit the website. Leave ...
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How to apply Orchestrated Marketing in your commercial strategy
The digitalisation of the industrial sector, where more and more companies are daring to develop a more comprehensive digital marketing strategy, is leading to increased competition between industrial companies in the search for strategies ...
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Indispensable inbound marketing tools
Inbound marketing is a non-intrusive method of contacting your clients and guiding them throughout the purchase process, providing them with the appropriate content in each of the stages of their purchase funnel until the final transaction. Far from being ...
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Eight reasons why SEM is a great B2B strategy
Often, industrial and B2B businesses think that search engine advertising (SEM) won’t work for them because their buying cycle is too long and their target audience is too small. Nevertheless, search engine marketing can be an ideal solution, ...
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