Guide: how to accelerate your sales cycle with lead nurturing
The lead nurturing is an inbound marketing technique that tries to create valuable relationships with our leads and accompany them through the buying process. This strategy gets great results in B2B sales and particularly in industrial marketing, where ...
Read moreLinkedIn Ads vs Google Ads Strategies
Google Ads vs LinkedIn Ads on B2B Strategies These are the two main B2B online advertising platforms and both have their pros and cons. It is best to combine both to advance the objectives of our 360º marketing strategy. Google Ads has a high ...
Read moreLead Scoring is the strategy to get more customers
Easily identify your customers who are interested in buying your products and services As you know, lead conversion, that is, customers buying our products or services is vital to the success of any online business. And to do this, the interest of ...
Read moreArtificial intelligence: myth or reality in digital marketing?
Much is said about artificial intelligence or communicational intelligence, but the truth is that a considerable number of managers and marketers are unaware of the advantages of including artificial intelligence in their companies in digital marketing. ...
Read moreInbound Marketing, don't scare your clients
Inbound Marketing has become the best way to attract customers and promoters to the company. In recent years we have seen a growing trend toward using non-intrusive actions to reach customers. The reason is very simple: users are increasingly tired of ...
Read moreHow can you get online visibility? Some keys from SEO and SEM
Nowadays, the importance of being visible on the Internet to improve the business of your company is indisputable. We have the solution, some keys from SEO and SEM Nowadays it is undeniable the importance of being visible on the Internet to improve ...
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