Multichannel Marketing: How to captivate your audience?
Multichannel Marketing is a type of marketing strategy whose objective is to disseminate a joint campaign on multiple channels and platforms simultaneously, thus seeking to reach the maximum number of people who make up our target audience. Using this ...
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How to run an effective email marketing campaign
Email marketing is one of the most recurrent tools in digital marketing and, far from going out of fashion or losing effectiveness, the truth is that sending newsletters is already an essential part of user loyalty tools. The fact that our newsletter ...
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Multichannel Marketing: Connect with your audience everywhere
Nowadays, customers are increasingly opting for advertising that reaches them in a more direct and personalised way, which is why Multichannel Marketing is an effective strategy for brands in any sector. This marketing strategy refers to ...
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Salesforce: The Ultimate CRM Software for Industrial Companies
If you stop for a second to look around you realise that businesses change, customers change, and your industrial company has to be constantly moving with them. The evolution of technology and Digital Marketing is advancing rapidly, so ...
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What is CRM software and what is it for?
If you are into relationship marketing or business or customer relationship management, chances are you've heard of the term CRM. The acronym CRM means Customer Relationship Management. In this new article on the BCM Marketing blog ...
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The definitive guide to B2B email marketing
The communication through emails, it seems, will never be out of fashion. When well done, it can generate a lot of revenue. But our strategy will depend on our business and customers. Unlike B2C, where we appeal the consumer’s emotion to convince ...
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