CONTACT
I accept the privacy policy

The information you send through this form is of a personal nature and, therefore, we need to remind you of the rights you have in terms of data protection. The responsible. We inform you that your data will be processed by BCM Integra Comunicación as responsible for this website. Purpose. We ask for your name, email and telephone number in this form to be able to answer your question; By sending this information you will NOT be subscribing to any mailing list nor will you receive commercial news periodically. Legitimation. By checking the checkbox that appears above, you are giving your consent for your data to be treated in accordance with the purpose of this form that appears in our privacy policy.

Chatbot: what it is and how to create one for free

Chatbot: what it is and how to create one for free

Chatbots are not yet widely used by industrial companies, but their use represents a great opportunity for improvement inmarketing automation and customer service.

A chatbot is a computer program with which the user can have a conversation, usually on a website or within a messaging app, such as Facebook Messenger or Telegram, either to request information or to carry out an action.

A chatbot recognises natural language just like Siri and Alexa do, but in this case the conversation usually takes place in text format.

How to take advantage of chatbots in industrial marketing

For industrial companies, chatbots open up new possibilities for interaction with customers:

  • They allow you to dynamically segment users from the conversations.

  • They facilitate lead generation.

  • They can be sent messages through automated workflows: advertising, invitations, discount coupons, etc.

  • They open new doors for training staff in the use of new tools.

  • They act as an assistant to select the most suitable service and product according to the specific needs of the client.

  • Customer service agents can avoid simple problems and spend more time working on complex issues.

  • Instant 24/7 customer service.

However, it is very important to avoid being perceived as spam. Chatbots must always serve to provide value to users.

The advantages of chatbots for the user

The use of a chatbot allows the user to skip the process of having to navigate through an interface full of buttons and menus. This provides you with:

  • Accessibility, with a much simpler and more intuitive interface.

  • Greater immediacy and efficiency.

  • Naturalness, since you can use the same natural language that you use in real life.

  • Thanks to artificial intelligence, the chatbot gradually learns about the user's tastes and habits. In this way, it offers increasingly precise answers and offers an increasingly fluid interaction.

  • In short, a better user experience and customer service.

In fact, we can say that thanks to chatbots the trend is an advance towards the gradual elimination of user interfaces, which now interact with the software without screens or menus. This will completely eliminate friction between user and software.

The experiences show very high levels of engagement in this type of action.

Many specialists think that bots are the new applications. One of its great advantages is that, unlike applications, it is not necessary to download them specifically. In instant messaging applications such as Telegram or Slack, chatbots are usually incorporated as if they were just another contact.

It is much easier for the user to write a message to the brand through Facebook and tell them what they want. They can even raise questions about technical issues.

How to build your own chatbot

The first thing is to specify what service we want to offer, and how we can translate it into a conversation in which the chatbot guides the user with specific questions and predefined options.

This design must be accompanied by a content strategy to achieve valuable interaction for the user. You have to develop a content classification, with semantic relationships and a good taxonomy.

In the case of companies in the industrial sector, a good strategy is:

  • Start by offering a list of the main services/products so the user can say what they are interested in.

  • Ask specific questions about what they need: size, dimensions, colour, etc.

  • Ask for the contact details.

The important thing is that you obtain all the necessary data so that you can make a quote easily without having to contact the person again and thus save a lot of time in this phase of the commercial process. Then there will be time for the sales team to follow up and build long-term relationships with customers.

Even without programming knowledge, it is possible to develop simple chatbots thanks to tools such as Api.ai, Wit.ai or Smooch. But it is best to integrate them into a global strategy with an agency specialised in industrial marketing such as BCM Marketing.


Technical cookies are strictly necessary for our website to work and you can navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization not being necessary in this regard. Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.


The analysis cookies allow us to study the navigation of the users of our website in general (for example, which sections of the page are the most visited, which services are used most and if they work correctly, etc.). From the statistical information on navigation on our website, we can improve both the operation of the page itself and the different services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them you will contribute to this continuous improvement. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Functionality cookies allow us to remember your preferences, to personalize certain characteristics and general options of our website, every time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your browser type, etc.) Therefore, this type of cookies does not have an advertising purpose, but by activating them you will improve the functionality of the website (for example, adapting to your type of browser) and the customization of it based on your preferences (for example, by presenting the information in the language that you have chosen in previous occasions), which will contribute to the ease, usability and comfort of our page during your navigation. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Advertising cookies allow us to manage the advertising spaces included in our website based on criteria such as the content shown or the frequency in which the ads are displayed. For example, if you have been shown the same ad several times on our website, and you have not shown a personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that best suits your personal tastes and interests. To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.

SAVE

BCM Integra Comunicación, S.L. uses its own and third-party cookies to ensure the proper functioning of the website, collect information on its use and personalize your navigation. Click "Accept" if you accept all cookies.

You can also configure or reject cookies by clicking on SETTINGS
or obtain more information in our COOKIE POLICY.
X