ES | EN | FR | DE | CA
Seleccionar página
September 15, 2020
Compartir:


Indispensable inbound marketing tools

Inbound marketing is a non-intrusive method of contacting your clients and guiding them throughout the purchase process, providing them with the appropriate content in each of the stages of their purchase funnel until the final transaction. Far from being isolated actions, inbound marketing is a puzzle of highly complex automated actions and reactions. For your success it is essential that the system works like clockwork and customer contacts occur in the correct order.

The process must integrate traffic attraction techniques, email marketing campaigns, lead nurturing, social networks, analytics, etc. And all this simultaneously with a large volume of users.

Therefore, it is impossible to run an effective inbound marketing campaign without having a suitable automation tool.

 

Qué ofrecen los softwares de marketing automation

Inbound marketing automation software not only saves you from monotonous and repetitive analysis tasks, but also makes it easier for you to perform more complex and precise actions. In this way you can focus on the most strategic actions in which you add the most value.

Marketing automation allows you to push your contacts through the conversion funnel with lead nurturing and order and qualify your databases with lead scoring techniques. With a good inbound marketing software you can analyze in depth the purchasing cycle of your customers. This is achieved thanks to detailed data such as the attribution of each transaction or which campaign achieves the best performance.

For this reason, there are a large number of specific inbound and marketing automation software on the market. The biggest challenge for marketing departments is to find the tool that best integrates with the company's CRM and thus take full advantage of the data flow it manages. Not surprisingly, the data is now considered the new oil.

However, there are currently more than 8,000 digital tools on the market, of which more than 300 are from marketing automation. It is therefore very difficult to select the most suitable software for your company.

Today we want to help you make this decision by selecting three of the most used programs.

 

HubSpot

  • It is the software that invented and popularized the concept of inbound marketing. It is a 100% specialized program in the creation, configuration, optimization and automation of this strategy.
  • Its smart content function allows you to customize the content that each user sees when entering a website according to their preferences and previous behavior.
  • Monitor and analyze the reach of the brand on social networks and what the contacts in the database say.
  • Create smart forms, which allow you to fill in the data profile of the contacts as they interact with your content.
  • Its integrated analysis tool allows you to track all the actions launched. In addition, the performance of each of the channels, the different CTAs, etc. Combine all marketing and sales reports in one interface.
  • In addition, Hubspot makes available to users an online academy and different courses and training certifications in the specific use of its software and in general inbound marketing techniques.

Marketing Cloud de Salesforce

  • Its main advantage is that it integrates perfectly into the popular CRM Salesforce ecosystem and its customer service, support and e-commerce functionalities.
  • It has a powerful content manager for social networks capable of interweaving CRM, customer service and marketing data to improve the user experience.
  • Includes modules to offer omnichannel experiences through SMS and mobile applications.

Marketo

  • This Adobe software stands out for its effective solutions adapted to the use of smartphones and tablets by users.
  • Facilitates the attraction of traffic to the website or blog with the application of organic positioning techniques (SEO) or payment (SEM).
  • Implementation of lead nurturing through email marketing campaigns with a high degree of personalization and a variety of designs.
  • Automatic filtering and scoring systems (lead scoring) to detect the best prepared contacts to carry out a transaction and pass them on to the sales department.
  • The Success Path Analyzer is a report that shows the relationship between marketing actions and ROI (return on investment).

Choosing the best marketing automation program for your needs is a difficult decision. At the same time, these types of softwares are usually expensive and offer a wide range of possibilities that are often difficult to get the most out of.

At BCM Marketing we can help you make the best decision and apply an appropriate inbound marketing strategy. We want to be your marketing department.




We share our 25 years of experience in our blog and with our clients.

Related posts
What is and how does inbound marketing work in B2B?

What is and how does inbound marketing work in B2B?

How to take advantage of inbound marketing or attraction marketing in a B2B environment from the industrial sector Inbound marketing consists of the methodology that combines different techniques and non-intrusive marketing actions to reach and/or ...

read more
 Inbound Marketing, don't scare your clients


Inbound Marketing, don't scare your clients


Inbound Marketing has become the best way to attract customers and promoters to the company. In recent years we have seen a growing trend toward using non-intrusive actions to reach customers. The reason is very simple: users are increasingly tired of ...

read more
Agencia Marketing Barcelona - BCM Marketing

Follow us on social media

We keep you up to date

Subscribe now to our newsletter and keep up to date about our news.


I accept the privacy policy


Subscribe

The information you send through this form is personal and, therefore, we need to remind you of the rights you have in terms of protection of data. The responsible. We inform you that your data will be treated by BCM Integra Comunicación as responsible for this website. The purpose. We ask for your name, email and phone number in this form in order to answer your question; By sending this information you will NOT be subscribing to any mailing list or receive commercial news on a regular basis. Legitimation. By checking the checkbox above, you are giving your consent for your data to be treated in accordance with the purpose of this form in our privacy policy. Click here to read it. Security. The data you send will be secure and will be stored in our offices in c /Rifanyes, 14, esc A, local 7, Cardedeu, Barcelona, ​​which meets the highest security levels. Rights. You can exercise your rights of access, rectification, limitation and delete your data by sending an email to legal@bcm-mkt.com.

^

Technical cookies are strictly necessary for our website to work and you can navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization not being necessary in this regard. Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.


The analysis cookies allow us to study the navigation of the users of our website in general (for example, which sections of the page are the most visited, which services are used most and if they work correctly, etc.). From the statistical information on navigation on our website, we can improve both the operation of the page itself and the different services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them you will contribute to this continuous improvement. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Functionality cookies allow us to remember your preferences, to personalize certain characteristics and general options of our website, every time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your browser type, etc.) Therefore, this type of cookies does not have an advertising purpose, but by activating them you will improve the functionality of the website (for example, adapting to your type of browser) and the customization of it based on your preferences (for example, by presenting the information in the language that you have chosen in previous occasions), which will contribute to the ease, usability and comfort of our page during your navigation. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Advertising cookies allow us to manage the advertising spaces included in our website based on criteria such as the content shown or the frequency in which the ads are displayed. For example, if you have been shown the same ad several times on our website, and you have not shown a personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that best suits your personal tastes and interests. To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.

SAVE

Welcome to the basic information about the cookies from the website of the entity: BCM INTEGRA COMUNICACIÓN S.L.,
A cookie is a small file of information that is stored on your computer, smartphone or tablet every time you visit our website. Some cookies are ours and others belong to external companies that provide services for our website.
Cookies can be of several types: technical cookies are necessary for our website to work, do not need your authorization and they are the only ones we have activated by default. The rest of cookies serve to improve our page, to personalize it based on your preferences, or to be able to show you advertising adjusted to your searches, tastes and personal interests. You can accept all these cookies by clicking the ACCEPT button or set them up or reject their use by clicking on the COOKIE SETTINGS section.
If you want more information, consult the COOKIE POLICY of our website.