CONTACT
I accept the privacy policy

The information you send through this form is of a personal nature and, therefore, we need to remind you of the rights you have in terms of data protection. The responsible. We inform you that your data will be processed by BCM Marketing Industrial S.L. as responsible for this website. Purpose. We ask for your name, email and telephone number in this form to be able to answer your question; By sending this information you will NOT be subscribing to any mailing list nor will you receive commercial news periodically. Legitimation. By checking the checkbox that appears above, you are giving your consent for your data to be treated in accordance with the purpose of this form that appears in our privacy policy.

Eight reasons why SEM is a great B2B strategy

Eight reasons why SEM is a great B2B strategy

Often, industrial and B2B businesses think that search engine advertising (SEM) won’t work for them because their buying cycle is too long and their target audience is too small.

Nevertheless, search engine marketing can be an ideal solution, placing your message in the right place and moment, when your customer is trying to find you or needs your know-how, solutions and products. It provides value both to the brand and its user.

1. The perfect audience

Search engine advertising allows a precise segmentation of the audience to impact only your target.

2. The message - distribution

Your content will be immediately visible for your audience.

3. Reports

Many companies have problems calculating the ROI, but SEM campaign automatically generate a return of investment report. No matter which channel you choose, you’ll have plenty of metrics to calculate the results obtained by the different ads and campaigns.

4. Flexibility of the message

You have a real time report of the results obtained by the different ads, so that you can immediately optimize the texts, the keywords, the landing page, do A/B testing, etc. The optimization is continuous and never ends.

5. Cost-efectiveness

The investment in SEM can start with very tight budgets. If there’s no clic, there’s no cost. So it’s always possible to optimize the campaign. It is essential to choose the right keywords to avoid getting clicks that you’ll have to pay but won’t translate into sales.

6. User friendly

The public increasingly distrusts ads and avoids them. That’s why for example Google inserts them among the organic results with hardly any sign identifying them.

7. SEM in a global content marketing strategy

B2B transactions are not of the “click to buy” type. In order to obtain benefits from our SEM investment in a long sales cycle, you must focus on directing the paid traffic to your lead nurturing (enllaç al post corresponent) funnel. Of course, any campaign must point to a lading page with a clear call to action that allows you to identify and contact the new lead.

8. Protect your brand

If you don’t invest in SEM but your competitors do, their paid results will appear before your website even when someone searchs your brand name. No matter how good your SEO is.

Moreover, with a SEM campaign we can send the users to a landing page where we can optimize their contact with us and maximize the chances of conversion.

Do you want to promote your business with search engine marketing campaign? Please request a non-binding estimate. We at BCM Marketing will advise you on anything you need. We share our 25 years of experience in our blog and with our customers.

Manage Consent Preferences

+
Technical cookies are strictly necessary for our website to function and for you to navigate it. These types of cookies are what, for example, allow us to identify you, give you access to certain restricted parts of the site if necessary, or remember different options or services you have already selected, like your privacy preferences. Therefore, they are activated by default, and your authorization is not necessary for them. Through your browser settings, you can block or alert the presence of this type of cookies, but such blocking will affect the proper functioning of the various features of our website.

+
Analytical cookies allow us to study the navigation of users on our website in general (for example, which sections of the site are most visited, which services are used the most and if they work correctly, etc.). From the statistical information about navigation on our website, we can improve both the performance of the site itself and the various services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them, you contribute to this continuous improvement. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Functionality cookies allow us to remember your preferences, to personalize certain features and general options of our website each time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your type of browser, etc.). Therefore, these types of cookies do not have an advertising purpose, but by activating them, you will improve the functionality of the website (for example, adapting it to your type of browser) and the personalization of it based on your preferences (for example, presenting the information in the language you have chosen in previous occasions), which will contribute to the ease, usability, and comfort of our page during your navigation. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Advertising cookies allow us to manage the advertising spaces included on our website based on criteria such as the content displayed or the frequency at which the ads are shown. For example, if the same ad has been shown to you several times on our website, and you have not shown personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to be able to show you advertising content that better matches your personal tastes and interests. To put it very simply, we'll give you a fictional example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, by activating this type of cookies, the advertising we show you on our website will not be generic, but will be oriented towards your searches, tastes, and interests, thus being exclusively tailored to you. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Cookie Settings

We use our own and third-party cookies to analyze our services and show you advertising related to your preferences based on a profile made from your browsing habits (for example, pages visited). You can accept all these cookies by clicking the ACCEPT button, or configure them or reject their use by clicking on the section COOKIE SETTINGS.

If you want more information, consult the Cookie Policy and List of Cookies on our website.
X