How to run an effective email marketing campaign
Email marketing is one of the most recurrent tools in digital marketing and, far from going out of fashion or losing effectiveness, the truth is that sending newsletters is already an essential part of user loyalty tools. The fact that our newsletter ...
Read moreIndustrial consumer: what is their purchasing decision process like?
Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities. Behaviour of the industrial ...
Read moreLinkedIn for B2B: professional leads generation
LinkedIn can be a key weapon for B2B lead generation. Among the users of the professional social network par excellence, there are many business owners and those responsible for making purchasing decisions within their organisation. LinkedIn is the ...
Read moreB2B websites: optimise your website to sell to other companies
Even if you don't sell your products and services online, the website is the main showcase for any B2B industrial company. If you want to turn your B2B website into a tool for attracting customers and generating sales, you need to keep your customers ...
Read moreWhat is Pardot Salesforce, the smart B2B marketing software
Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...
Read moreMethods for lead generation in B2B companies
Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition. What is a lead in marketing and sales? A lead is a person who has ...
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