Smarketing: how to successfully integrate business marketing
Integrating sales and marketing for business success In the competitive business world, both marketing and sales play a crucial role in the success of a company. However, there has often been a perceived gap between these two teams, which can hinder ...
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Emotional design in industrial products and services
In digital marketing, the concept of emotional design has often been linked to goods and services focused on the B2C sector. Whether with electronic equipment, vehicles, mobile applications..., etc. However, it has recently gained relevance in the field ...
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Competitor analysis, a competitive advantage
Is a competitor analysis worthwhile? In a competitive business environment, a thorough understanding of the market and analysis of the competition has become an essential practice for achieving goals and success in any business. Competitor analysis ...
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Social Selling: social networking for sales and marketing
Social Selling is the process of selling a company through social networks. It is a remarkable strategy for companies. It offers the opportunity to increase sales and promote the brand. In this type of strategy there are no immediate results. It is ...
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Definitive guide to create a profile on Google My Business
Google My Business is a free tool that allows you to link your business and manage its online presence through Google. By creating and optimizing a GMB profile, businesses can significantly improve their SEO ranking in Google's local search results, ...
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What a landing page is and how to make them more effective
The objective of a landing page is that the user who visits it performs a specific action. Landing pages are used to generate conversions (phone call, download a guide, fill out a form, etc.), qualified leads. They are reached through a Call to Action ...
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