How to create a conversion funnel for your industrial company
The conversion funnel is the journey that prospects make from the first time they visit your website until they finally make a purchase and thus become your customers. The ideal conversion funnel sequence is: Visit the website. Leave ...
Read moreThe new keys to success needed by industrial companies
Montse López CMO & co-founder Did you know…? Only 11.9% of Spanish industrial companies use data about the behaviour of visitors to their website. Only 21.8% pay to advertise on the Internet using targeted advertising ...
Read moreThe Megamarketing strategy and how to apply it to your business
The communication undertaken by an industrial company is of great importance, as how the brand will be positioned in not only the consumer's mind but also in the competition's depends on it. So far, we know very well what traditional ...
Read moreWe're back to physical trade fairs: what's the future of virtual events?
Montse López CMO & co-founder Did you know…? - 49.9% of industrial exhibitors think that from now on they will combine physical and virtual fairs as complementary events. - From our experience, we predict a future ...
Read moreMultichannel Marketing: Connect with your audience everywhere
Nowadays, customers are increasingly opting for advertising that reaches them in a more direct and personalised way, which is why Multichannel Marketing is an effective strategy for brands in any sector. This marketing strategy refers to ...
Read moreGlobal Branding: What is it and how do you manage a global brand?
Expanding the branding of a brand to reach potential customers in different countries, without cultural or language barriers sounds really tempting. The desire to expand is something common in companies in the industrial sector, and that ...
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