In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
What is programmatic advertising
07 March 2023Strategies
Programmatic advertising is a digital advertising buying model that allows the purchase of a series of advertising spaces in an automated way. Most notably, it connects the advertiser directly with the target audience, at the right time and place. Advertisers ...
Calendar of industrial trade fairs in Spain for 2023
14 February 2023Fairs and events
With more than 25 years of experience working with companies from different industrial sectors, at BCM Marketing we are professional experts in industrial marketing and communication strategies.
Despite the rise of virtual trade fairs and their many ...
The importance of brand equity for industrial companies
24 January 2023Strategies
Brand equity refers to the perceived value of your brand by the public. It is not so much an economic value as a perceptual value, although one cannot be understood without the other.
It is about all those tangible and intangible assets, perceived ...
Expectations for the industrial sector in 2023: how to face the new year
29 December 2022Industrial market
Any company is already a tremendously complex organism, and the set of companies operating in the industrial sector form an increasingly interconnected ecosystem subject to a myriad of variables. Small changes in one part of the world have a rapid impact ...
Identify your buyer persona in the industrial sector
29 November 2022Industrial market
The profile of the industrial consumer differs from that of the traditional or mass consumer. The former is more demanding, specialised and negotiating, so their buying decision process is different in both time and form.
To retain the attention of ...
The importance of defining a sales strategy in the industrial company
25 October 2022Strategies
A sales strategy is a structured plan based on an analysis of the situation and short-, medium- and long-term turnover projections. These projections are formulated according to the marketing objectives and market positioning, which have been set by the ...
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