Step-by-step guide: Increase your sales with data marketing from Kompass

Step-by-step guide: Increase your sales with data marketing from Kompass

In today's changing and convulsive scenario, generating new sales opportunities in the environment in which B2B companies operate is a major challenge. While much of the efforts of sales teams are focused on boosting sales at all costs, a clear sales ...

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Relational Marketing strategies to implement in B2B companies

Relational Marketing strategies to implement in B2B companies

Relational Marketing comprises a series of strategies with the aim of disseminating the brand and creating authority in the market, but above all it involves actions related to lead prospecting and customer loyalty. In other words, the ultimate objective ...

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TikTok for B2B companies: Is it a good investment?

TikTok for B2B companies: Is it a good investment?

During the pandemic there has been one social network that has stood out above the rest achieving great growth and public acceptance. TikTok is an application of Chinese origin that was launched in 2016 originally under the name Douyin. After merging ...

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Industrial consumer: what is their purchasing decision process like?

Industrial consumer: what is their purchasing decision process like?

Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities. Behaviour of the industrial ...

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What is Pardot Salesforce, the smart B2B marketing software

What is Pardot Salesforce, the smart B2B marketing software

Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...

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Methods for lead generation in B2B companies

Methods for lead generation in B2B companies

Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition. What is a lead in marketing and sales? A lead is a person who has ...

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