The best viral marketing campaigns for B2B companies

The best viral marketing campaigns for B2B companies

Some B2B companies think that their marketing campaigns cannot be as attractive as those of B2C businesses. And that's not true. B2B marketing can also be sexy and inspiring, and in this article you’ll find several viral campaigns that prove ...

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Buyer persona, the main character of industrial B2B marketing

Buyer persona, the main character of industrial B2B marketing

  It’s easy to sum it up as the ideal customer of your B2B industrial company. But a buyer persona is much more than that, because it is a detailed profile that gathers all the information about their work context, objectives, pain points, ...

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Industrial marketing: strategies for success in B2B companies

Industrial marketing: strategies for success in B2B companies

  Industrial marketing is a form of B2B marketing (or Business to Business, from company to company). Its goal is to raise awareness of the value of industrial products and services and ultimately sell more to business customers. Even when ...

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How to apply for the new Digital Kit: grants of up to 12,000 euros for the digitalisation of your SME

How to apply for the new Digital Kit: grants of up to 12,000 euros for the digitalisation of your SME

  The Digital Kit is part of a new official economic aid program promoted by the Spanish Government to enhance the digitalisation of SMEs and the self-employed and thus modernise the economy. It was presented last November and has an ...

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How to create a conversion funnel for your industrial company

How to create a conversion funnel for your industrial company

  The conversion funnel is the journey that prospects make from the first time they visit your website until they finally make a purchase and thus become your customers. The ideal conversion funnel sequence is: Visit the website. Leave ...

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The new keys to success needed by industrial companies

The new keys to success needed by industrial companies

  Montse López CMO & co-founder Did you know…? Only 11.9% of Spanish industrial companies use data about the behaviour of visitors to their website. Only 21.8% pay to advertise on the Internet using targeted advertising ...

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