Marketing in the naval sector
In the industrial marketing sector there is a wide range of companies dedicated to the transformation of raw materials into products produced through handling processes.
One of the main characteristics of the industrial sector lies in the long and complex sales processes that exist. Despite this, in recent years we have seen how some companies in the industrial sector are beginning to bet on digital marketing actions.
This change is due to the influence on the loss of sales effectiveness in the traditional channels that until now were being carried out, as is the case of marketing in the naval sector.
The naval sector is one of the widest and most varied and in which a single discipline can be applied to very different areas.
Digital marketing for companies in the maritime sector
The needs of the naval sector are the same as for other companies, to increase profits with the big difference that the strategies are different, so each marketing action must be adapted to the most appropriate strategy.
Marketing actions for the naval sector
Inbound marketing with the aim of attracting the lead to convert as a potential customer through the inbound marketing methodology that aims to contact the user and accompany him throughout the purchase process.
The advantages of inbound marketing:
- Increases visibility and brand awareness
- Increases trust and credibility
- Generates quality leads
- Increase the traffic of visits to the website
- Improves the relationship with the client
- Logistical support to companies in the naval sector in their digital marketing campaigns, if the company's objective is to reach potential customers directly.
- Press releases in general and specialized media.
- Technical articles with the aim of highlighting the service or product in particular, with integrated SEO strategy. This article must perfectly merge the original, quality and useful content with the promotion of the brand.
- Email marketing campaigns
- Presence and diffusion in social networks and specialized forums of merchant marine and naval engineering.
Objective of an industrial marketing strategy
The objective that you want and need to achieve is to increase the number of leads to get potential customers as well as maintain those who are currently part of their customers.