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 CRM: the key for relationship marketing

CRM: the key for relationship marketing

CRM is an application strategy used to organize and synchronize sales, marketing processes, customer service and technical support.

Customer relationship management (CRM) is referred to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. Traditionally, It is a tool associated with commercial management. But it also has become essential for marketing campaigns, specifically for relational marketing.

Since some years ago, the audience has become more diversified. So, now there is a need of having a classified database. This segmentation is ideal for managing marketing, because they give you information about who, what products and when clients buy. In other words, it gives you vital information improve effectiveness in your actions.

The most used marketing action is email marketing. This has been demonstrated by a recent study developed by Softdoit. The research shows that 77% of Spanish companies used email marketing actively in 2016. Moreover, 50.49% of consults preferred CRM in the cloud. On the other hand, 11.76% of those who use CRM on their own servers, were also thinking about migrating to the cloud.

Analyzing data, we can discover that there is a trend in the use of CRM for relational marketing. In the same way, using cloud servers is becoming more frequent because they offer a confidential, fast and secure service.

In BCM Marketing, we have our own CRM available to our customers in the cloud, it’s called B2B Control. Using a relational marketing tool and segmented database will help you in improving effectiveness of your marketing campaigns.

Softdoif’s research also shows other interesting data for B2B Marketing. It reveals that 76% of companies use social media for marketing, what is the second marketing action most used. The third and fourth place are for fairs and Adwords. This study is an example of a marketing mix effectively. It shows success come from cooperation between digital and traditional marketing actions. All these services can be offered by BCM outsourcing marketing.

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