How to apply SEO techniques for YouTube videos
YouTube is a social network that goes beyond audio-visual sharing. This platform was created in 2005 with the aim of sharing videos, films, television programmes, etc. for free. Over the years it has grown worldwide, becoming a well-known platform in demand by millions of users around the world.
YouTube currently has more than 1.3 billion users and around 30 million daily visitors, a figure that makes the platform second only to Google in the ranking of the most visited pages. As you can imagine, it is a very powerful tool to reach both general and segmented audiences.
But, taking into account the immense competition to appear in the top search positions, how do you get your video to rank for the right words? This is where the SEO strategy for YouTube comes in.
What is SEO for YouTube?
Search Engine Optimisation, better known by its acronym SEO, is a set of techniques that help you to position yourself in the top results of a search engine. In this case, SEO positioning techniques help us to optimise a YouTube video and so climb positions in search results related to the content.
Some of the factors that most affect our SEO strategy for YouTube are, for example, the loading speed, the type of content, and the keywords inserted in the description or the title of the video. As with any other platform, and just as with a website's blog, the more content you publish, the better, because search engines will see you as a more relevant and up-to-date channel.
How to apply SEO to your YouTube videos
Do you want your videos to appear on YouTube above the competition and get more views? Stay here and keep reading because in this new article of the BCM Marketing blog we tell you all about it.
First of all, you should start by looking for your most relevant keywords. In other words, the keywords that best describe you and relate to your YouTube content. This way you will help users to find you more easily, giving a more assertive approach to your content.
- Keywords are the terms for which we want to be ranked in a search engine (in this case, YouTube) and that will help us to generate organic traffic, in other words, views.
- Example: If you are going to publish a video about one of your products, as a company with an industrial profile, you should add keywords from your sector that will help users find your video in the organic results of the platform, as well as in the Google search results. You can add your keywords in the title, description and tags of your video.
The title of the video is one of the most important elements to attract the attention of users among so many results. In addition to being attractive, a good SEO title for your video should contain the main keyword that best describes its content.
This will help the search engine to relate it more quickly to the potential user's search. It is important to use as few characters as possible so that it is not so boring at first glance, and also keep in mind that there are words that tend to generate more clicks than others.
A clear and explicit description about the content of the video itself, believe it or not, can have a tremendous impact on its organic positioning.
Take advantage of this space to add a Call to Action and some links of interest (the company's social networks or the page or landing page where the information given in the video is expanded on).
It is advisable to use some tags on your videos which help when classifying them because, besides helping you to position well in the users' search, they will help you to appear in the related videos on the side, that is, when a person is watching videos similar to your topic, yours will appear as a recommendation, thus generating more visits to your video.
Try to put yourself in the mind of your potential audience, what words would they use to search for you? With relevant and well-known tags you will get the most out of your video. Also, YouTube allows you to update your video tags as often as you like.
The first visual impact that YouTube users receive is the video thumbnail. Therefore, we must consider the thumbnail as the most important aspect to attract new visits and views.
Although it is not a specific SEO factor, the truth is that a personalised, attractive and eye-catching thumbnail is the key to attracting visits. You can create your own thumbnail on the same platform or customise it using another image editing programme.
In general, as with content on web pages, to achieve a better organic positioning we must content which is unique, relevant and has quality for our target audience in order to improve the user experience.
Advantages of ranking your videos on YouTube
- You will generate more traffic and views for your videos.
- You will increase the popularity of your channel on the platform.
- You will get new subscribers.
- You will increase the visibility of your brand.
- You will gain the trust of your digital community.
Did you find this information useful? Follow step by step the SEO techniques for YouTube that we have discussed in this article and you will quickly notice the difference.
If you liked this article, follow us to find out more tips to apply to your company's digital strategy. At BCM Marketing we are always looking to help you to improve the digital presence of your industrial company. So if you have any questions, don't hesitate to contact us.