How to make a positioning map for your brand

How to make a positioning map for your brand

  Which industrial company would not like to know how their brand, products or services are positioned from the customer point of view, and what value they place on them? In this new blog post from BCM Marketing we explain everything ...

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How to grow your business with Instagram

How to grow your business with Instagram

  Have you ever considered opening an Instagram profile for your industrial company? In this new article from BCM Marketing we are going to explain different strategies to help your business grow on Instagram, how to create a professional ...

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The importance of defining the mission and ethical values of your company

The importance of defining the mission and ethical values of your company

  The ethics of the company determines its personality. It is a fundamental aspect since it determines the relationship it establishes with customers, suppliers and even with the members of the business. In addition, defining these aspects ...

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Chatbot: what it is and how to create one for free

Chatbot: what it is and how to create one for free

Chatbots are not yet widely used by industrial companies, but their use represents a great opportunity for improvement inmarketing automation and customer service. A chatbot is a computer program with which the user can have a conversation, usually ...

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The importance of designing a marketing plan for the industrial company

The importance of designing a marketing plan for the industrial company

The industrial sector has by definition a cutting edge, innovative and technological character. However, when it comes to adopting new marketing techniques and trends, many industrial companies are still conservative: They prefer on offline marketing ...

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Social media and the industrial sector: where to start

Social media and the industrial sector: where to start

Some industrial companies are still skeptical about the benefits of having a social media strategy. They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media. However, ...

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