CONTACT
I accept the privacy policy

The information you send through this form is of a personal nature and, therefore, we need to remind you of the rights you have in terms of data protection. The responsible. We inform you that your data will be processed by BCM Integra Comunicación as responsible for this website. Purpose. We ask for your name, email and telephone number in this form to be able to answer your question; By sending this information you will NOT be subscribing to any mailing list nor will you receive commercial news periodically. Legitimation. By checking the checkbox that appears above, you are giving your consent for your data to be treated in accordance with the purpose of this form that appears in our privacy policy.

How to grow your business with Instagram

How to grow your business with Instagram

Have you ever considered opening an Instagram profile for your industrial company?

In this new article from BCM Marketing we are going to explain different strategies to help your business grow on Instagram, how to create a professional company profile and the basic differences from a personal profile.

 

Instagram for companies, a world of possibilities

According to data from Instagram Business, this social network has more than 800 million active users, and among them more than 25 million profiles belong to the commercial field. This number shows that generating quality content can help companies to become known regardless of their sector.

In addition, according to data from the platform itself, 90% of people who use Instagram follow at least one company, a fact that shows the predisposition of users to interact with brands as long as they offer relevant and quality content.

 

How to attract followers on Instagram as a company?

Before we begin, it is important to remember that the true goal of using Instagram for business is to make an impact on our followers by establishing relationships and adding value through our content.

Many profiles, including those of many companies, buy followers for the sole purpose of seeing their number of followers grow rapidly. However, it is a totally inadvisable practice, since the level of engagement with users is the value or metric that should prevail over the count of followers.

In addition, if our goal is to impact potential clients with our publications, we must focus our efforts on creating valuable content for our target audience.

 

6 keys to attract new followers to your Instagram account

1. Use hashtags in your posts

It is a way to classify the published content and achieve a greater reach among the target audience. For the selection of hashtags it is essential that they are popular with your target and at the same time that they are related to the published content and the theme of your company.

2. Take care of your content

A good presentation captures the attention of potential followers and strengthens the loyalty of the members of your community. The images should be your own whenever possible (avoiding image banks so as not to lose originality) and the accompanying text should be well structured, launching the message in a clear and concise way.

3. Take advantage of the potential of Instagram Stories

The introduction of stories has meant a big change on Instagram. So much so that they can become more relevant than a traditional publication. Through these short videos (less than 15 seconds) you can create valuable content and generate a greater impact.

4. Interact with other brands and users

Social networks, in general, differ from traditional channels by being two-way communication channels. This means that it is not enough to publish our content on Instagram as if they were ads, as the algorithms reward us for interacting with other companies and users.

5. Watch out for new updates

One of the great advantages of social networks is its constant evolution. Although they have existed for a relatively short time their power over society is already more than evident.

For companies, however, this is a necessary effort in order to not to be left behind. Updates to social networks usually incorporate new features that must be analysed to determine their use for our company profile.

6. Analyse your statistics

Monitoring the analysis of your metrics is a key process to understand the performance of your strategy on Instagram or on any social network. It is necessary to determine a series of KPIs (Key Performance Indicators) to see the evolution of your statistics.

 

How do I analyse the metrics of my business profile on Instagram?

Well, in a very simple way, by creating a company profile. We will explain it to you below.

 

How to create a business profile on Instagram

1. Account creation

You can create a new account and turn it into a professional profile, or if you already have a user account you can turn it into a company profile by following these steps; Go into settings, search for "Account" and tap Switch to professional account.

2. Define your audience

Before you start publishing content on a regular basis on your company profile, you must be clear about what audience you want to target. Building a buyer persona is a basic strategy in content marketing.

3. Optimise the profile

When optimising the profile we have to convey the personality of the company, including hashtags related to the content that we are going to generate.

4. Generate consistent content

To start generating content we must be clear about the topics we want to address, the structuring of our publications and even the moment of publication in order to generate a greater impact on our audience. We have to create a visual aesthetic in our profile so that users see the publications in a clear way.

5. How to view the statistics

In the account configuration section there is a statistics section where you can see the evolution of your followers, visits to your account, demographic aspects and the level of interaction registered in your publications.

 

Differences between a personal profile and a company profile on Instagram

The main differences between a personal profile and a professional profile are some extra information that the second offers:

  • It allows you to obtain real-time information on the performance of your stories and promoted posts.
  • It allows you to obtain information about your followers and how they interact with your publications.
  • Allows you to add other functions such as: Hours, location and a contact button with the company's phone number.

 

From BCM Marketing we draw up a plan of digital strategies to reach your target audience and your potential customers. For this, do not hesitate to contact us, we will be willing to help you in your first steps as a company on Instagram.


Technical cookies are strictly necessary for our website to work and you can navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization not being necessary in this regard. Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.


The analysis cookies allow us to study the navigation of the users of our website in general (for example, which sections of the page are the most visited, which services are used most and if they work correctly, etc.). From the statistical information on navigation on our website, we can improve both the operation of the page itself and the different services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them you will contribute to this continuous improvement. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Functionality cookies allow us to remember your preferences, to personalize certain characteristics and general options of our website, every time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your browser type, etc.) Therefore, this type of cookies does not have an advertising purpose, but by activating them you will improve the functionality of the website (for example, adapting to your type of browser) and the customization of it based on your preferences (for example, by presenting the information in the language that you have chosen in previous occasions), which will contribute to the ease, usability and comfort of our page during your navigation. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Advertising cookies allow us to manage the advertising spaces included in our website based on criteria such as the content shown or the frequency in which the ads are displayed. For example, if you have been shown the same ad several times on our website, and you have not shown a personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that best suits your personal tastes and interests. To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.

SAVE

BCM Integra Comunicación, S.L. uses its own and third-party cookies to ensure the proper functioning of the website, collect information on its use and personalize your navigation. Click "Accept" if you accept all cookies.

You can also configure or reject cookies by clicking on SETTINGS
or obtain more information in our COOKIE POLICY.
X