How to grow your business with Instagram
Have you ever considered opening an Instagram profile for your industrial company?
In this new article from BCM Marketing we are going to explain different strategies to help your business grow on Instagram, how to create a professional company profile and the basic differences from a personal profile.
Instagram for companies, a world of possibilities
According to data from Instagram Business, this social network has more than 800 million active users, and among them more than 25 million profiles belong to the commercial field. This number shows that generating quality content can help companies to become known regardless of their sector.
In addition, according to data from the platform itself, 90% of people who use Instagram follow at least one company, a fact that shows the predisposition of users to interact with brands as long as they offer relevant and quality content.
How to attract followers on Instagram as a company?
Before we begin, it is important to remember that the true goal of using Instagram for business is to make an impact on our followers by establishing relationships and adding value through our content.
Many profiles, including those of many companies, buy followers for the sole purpose of seeing their number of followers grow rapidly. However, it is a totally inadvisable practice, since the level of engagement with users is the value or metric that should prevail over the count of followers.
In addition, if our goal is to impact potential clients with our publications, we must focus our efforts on creating valuable content for our target audience.
6 keys to attract new followers to your Instagram account
1. Use hashtags in your posts
It is a way to classify the published content and achieve a greater reach among the target audience. For the selection of hashtags it is essential that they are popular with your target and at the same time that they are related to the published content and the theme of your company.
2. Take care of your content
A good presentation captures the attention of potential followers and strengthens the loyalty of the members of your community. The images should be your own whenever possible (avoiding image banks so as not to lose originality) and the accompanying text should be well structured, launching the message in a clear and concise way.
3. Take advantage of the potential of Instagram Stories
The introduction of stories has meant a big change on Instagram. So much so that they can become more relevant than a traditional publication. Through these short videos (less than 15 seconds) you can create valuable content and generate a greater impact.
4. Interact with other brands and users
Social networks, in general, differ from traditional channels by being two-way communication channels. This means that it is not enough to publish our content on Instagram as if they were ads, as the algorithms reward us for interacting with other companies and users.
5. Watch out for new updates
One of the great advantages of social networks is its constant evolution. Although they have existed for a relatively short time their power over society is already more than evident.
For companies, however, this is a necessary effort in order to not to be left behind. Updates to social networks usually incorporate new features that must be analysed to determine their use for our company profile.
6. Analyse your statistics
Monitoring the analysis of your metrics is a key process to understand the performance of your strategy on Instagram or on any social network. It is necessary to determine a series of KPIs (Key Performance Indicators) to see the evolution of your statistics.
How do I analyse the metrics of my business profile on Instagram?
Well, in a very simple way, by creating a company profile. We will explain it to you below.
How to create a business profile on Instagram
1. Account creation
You can create a new account and turn it into a professional profile, or if you already have a user account you can turn it into a company profile by following these steps; Go into settings, search for "Account" and tap Switch to professional account.
2. Define your audience
Before you start publishing content on a regular basis on your company profile, you must be clear about what audience you want to target. Building a buyer persona is a basic strategy in content marketing.
3. Optimise the profile
When optimising the profile we have to convey the personality of the company, including hashtags related to the content that we are going to generate.
4. Generate consistent content
To start generating content we must be clear about the topics we want to address, the structuring of our publications and even the moment of publication in order to generate a greater impact on our audience. We have to create a visual aesthetic in our profile so that users see the publications in a clear way.
5. How to view the statistics
In the account configuration section there is a statistics section where you can see the evolution of your followers, visits to your account, demographic aspects and the level of interaction registered in your publications.
Differences between a personal profile and a company profile on Instagram
The main differences between a personal profile and a professional profile are some extra information that the second offers:
- It allows you to obtain real-time information on the performance of your stories and promoted posts.
- It allows you to obtain information about your followers and how they interact with your publications.
- Allows you to add other functions such as: Hours, location and a contact button with the company's phone number.
From BCM Marketing we draw up a plan of digital strategies to reach your target audience and your potential customers. For this, do not hesitate to contact us, we will be willing to help you in your first steps as a company on Instagram.