The importance of designing a marketing plan for the industrial company
The industrial sector has by definition a cutting edge, innovative and technological character. However, when it comes to adopting new marketing techniques and trends, many industrial companies are still conservative: They prefer on offline marketing ...
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Social media and the industrial sector: where to start
Some industrial companies are still skeptical about the benefits of having a social media strategy. They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media. However, ...
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Indispensable inbound marketing tools
Inbound marketing is a non-intrusive method of contacting your clients and guiding them throughout the purchase process, providing them with the appropriate content in each of the stages of their purchase funnel until the final transaction. Far from being ...
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Display advertising: everything you need to know
In addition to the Google search ads that appear when a user does a search related to our products, advertising on the display network is another of the most effective Google advertising programs. Display ads are those that appear as a banner, video ...
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Buyer Persona in Content Marketing: Who am I addressing?
An essential step in any content marketing strategy is knowing who you are targeting and precisely defining the target audience you want to reach. This is essential to chart your strategy and formulate your message; it will also provide you with the basis ...
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Virtual fairs and the new commercial normality
In early February, as the new Covid-19 coronavirus spread to other countries, numerous trade fairs and events began to be cancelled and postponed until further notice. During that period of maximum uncertainty, more than a hundred fairs were cancelled ...
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