In our blog you will find a selection of news about the world of marketing focused on companies in the industrial sector.
What is industrial marketing and how does it differ from consumer marketing?
21 Noviembre 2023Industrial marketing
Industrial marketing, also known as business-to-business or B2B marketing, focuses on meeting the unique needs of companies, institutions and organizations that purchase products and services for their operations, production and growth. It requires a ...
How to create an effective digital communication plan
24 Octubre 2023Digital Marketing
Creating a digital communication plan is, nowadays, an essential document in any marketing strategy for a company or business. But let's start at the beginning: what is a communication plan and what is it for?
A communication plan is a roadmap, ...
Smarketing: how to successfully integrate business marketing
19 Septiembre 2023Strategies
Integrating sales and marketing for business success
In the competitive business world, both marketing and sales play a crucial role in the success of a company. However, there has often been a perceived gap between these two teams, which can hinder ...
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