Industrial consumer: what is their purchasing decision process like?

Industrial consumer: what is their purchasing decision process like?

Unlike the final consumer, who is a person that buys products and services for personal use, the industrial consumer is an entity that buys to use them in their own business operations. As such, it has its own particularities. Behaviour of the industrial ...

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Methods for lead generation in B2B companies

Methods for lead generation in B2B companies

Getting prospects and new customers is always one of the priorities of most B2B companies. For this reason, specific strategies have been developed to systematise lead acquisition. What is a lead in marketing and sales? A lead is a person who has ...

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Buyer persona, the main character of industrial B2B marketing

Buyer persona, the main character of industrial B2B marketing

  It’s easy to sum it up as the ideal customer of your B2B industrial company. But a buyer persona is much more than that, because it is a detailed profile that gathers all the information about their work context, objectives, pain points, ...

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Industrial marketing: strategies for success in B2B companies

Industrial marketing: strategies for success in B2B companies

  Industrial marketing is a form of B2B marketing (or Business to Business, from company to company). Its goal is to raise awareness of the value of industrial products and services and ultimately sell more to business customers. Even when ...

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How to apply for the new Digital Kit: grants of up to 12,000 euros for the digitalisation of your SME

How to apply for the new Digital Kit: grants of up to 12,000 euros for the digitalisation of your SME

  The Digital Kit is part of a new official economic aid program promoted by the Spanish Government to enhance the digitalisation of SMEs and the self-employed and thus modernise the economy. It was presented last November and has an ...

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SMART goals for lead generation in B2B industrial companies

SMART goals for lead generation in B2B industrial companies

  Any marketing action without clear goals is a waste of time, money and resources. But it is not always easy to choose the right objectives. On many occasions, companies fail because they pursue goals that are unrealistic, too ambitious, ...

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