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January 29, 2019

Trends in web design for 2019

Do you want to know what will be the main elements that will influence the look and feel of websites next year?

As is traditional, each time a year ends and a new one begins, we are expectant about the novelties it will bring, this is the case of 2019.

In addition to the programming languages, usability and Google algorithms, the aspect is another fundamental element of any website.  Below we list some of the most relevant trends in 2019 web design.

Does your site already have HTTPS?

This refers to a protocol for transferring data securely. Its implementation is mandatory in e-commerce pages. It is true that in some cases it is not necessary to comply with this protocol, but you will avoid that in the address bar the browser qualifies you as an unsafe place. And, at the same time, you will help the positioning of your page in Google, since it will take this into account.

This protocol began to be implemented during 2018 and will continue during next year. Many companies have already migrated their websites from HTTP to HTTPS and others will do so throughout 2019. I'm sure your competition has already done it. Are you going to be left behind?

Mobile First

If it was not clear enough already in 2018, this will be one of the trends in web design for 2019 that will continue to be among the most relevant. It consists of the web being adapted to mobile devices. We must bear in mind that users spend an average of two hours a day surfing the mobile. So it is important that the website of our business is optimized. That is: that it is easy to navigate it, that it loads fast, that it uses simple menus, etc. In short, we are talking about the usability of the web in the mobile phone.

Loading speed

The speed of loading a page is not only essential for SEO (Search Engine Optimization), but also so that users do not leave. If we have a page that takes more than three seconds to load, we run the risk that the user will go to the competition. Therefore, a slow load will damage the SEO, traffic and conversions of a website.

Personalization of pages

There is a tendency to run away from the classic template that most people use. The aim is to have a website as unique as possible. The objective is to surprise the visitor from the very moment the site is loaded. For this reason, companies are increasingly requesting a design that is as personalized as possible, depending on their business.

Minimalist and modular design

In 2019 it will be more common to see grid type websites, that is, the style used by Pinterest to publish its content. This will allow the user to have an idea of the articles or services provided by the company behind the web. And at a glance! It is very useful for product offers. It transmits an air of ease and easy navigation. Do you think this style can be adapted to your online business? You can see an example in our blog.

Large photos and videos

It will be more frequent the use of images or videos that occupy the whole screen, especially in the home pages or home pages of the websites. Without a doubt, it is an excellent way of impacting the user. But don't forget to include a button that invites the action (such as contact or purchase, etc.).

Great typographies

This is a resource that is beginning to be used more frequently. Typographic fonts take centre stage in the design, highlighting the images that remain in the background with muted tones so that texts can be read without difficulty.

Vivid and brilliant colours

In 2019, the color palette becomes vivid, with bright, bold colors. However, there is a risk of saturating the user. This is why it is advisable to use them without abusing them. But we can also resort to the degraded, which takes on a new prominence.


This will be another trend in web design for 2019. Boxes that slide, blocks that rotate. As with colors, it is advisable not to recharge the website with this type of animations. Once or twice it may attract the user's attention, but if the same animation is repeated in other elements it may cause the opposite effect.


Within the animation will emphasize the greater use of cinemagraphs or cinemagraphies. These are still images in which one or two elements take a continuous movement (loop). These "videos" are in GIF format and are widely used in social networks, but also on websites.

Now you know what will be the main trends in web design 2019.  But it will be up to you to decide whether or not you want to implement them in your online business. At BCM Marketing, we recommend that you always consult with an expert before making any type of change or redesign of your website.

Remember that not only do you have to take into account the look, programming or usability for your website to be successful, other factors of digital marketing also come into play. If you would like us to analyze your case, please contact us and we will be happy to advise you.

We have a lot to share with you, you can visit our project portfolio or read more articles.

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Agencia Marketing Barcelona - BCM Marketing

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