The importance of defining a sales strategy in the industrial company

The importance of defining a sales strategy in the industrial company

A sales strategy is a structured plan based on an analysis of the situation and short-, medium- and long-term turnover projections. These projections are formulated according to the marketing objectives and market positioning, which have been set by the ...

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SMART goals for lead generation in B2B industrial companies

SMART goals for lead generation in B2B industrial companies

  Any marketing action without clear goals is a waste of time, money and resources. But it is not always easy to choose the right objectives. On many occasions, companies fail because they pursue goals that are unrealistic, too ambitious, ...

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What are KPIs? Definition, keys and examples

What are KPIs? Definition, keys and examples

  KPI is the acronym for Key Performance Indicators. In other words, they are metrics, variables or measurable and quantifiable factors that serve as a reference to measure the performance of the company or our marketing strategy. So, these ...

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