Trade Marketing, the importance of dealing

Trade Marketing, the importance of dealing

Trade marketing can be defined as the set of commercial and merchandising operations developed by a supplier – or manufacturer – and a distributor. The concept of trade marketing is closely linked to distribution channels as it seeks to ...

Read more
 8 curiosities about Black Friday

8 curiosities about Black Friday

November is over, but before leaving it will repeat one of the most anticipated commercial events of the year. This American tradition went up last years in Spain and became one of the main commercial marketing strategies before Christmas. Black Friday ...

Read more