SEO SEM Marketing: the best allies for your business
Nowadays, working on the marketing and communication of any business necessarily involves working on SEO and SEM. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) have become the most powerful tools to get positioned in Internet search engines.
Although they are often mentioned together, SEO and SEM play complementary roles that, when combined, maximize a company's digital presence and its ability to generate qualified traffic.
In order to understand what is SEO and what is SEM, let's start at the beginning:
What is SEO?
SEO is a set of techniques that focus on optimizing the website to improve its ranking in organic search engine results. This involves the creation of relevant content, technical optimization and the use of strategic keywords. Creating an effective SEO strategy improves the site's visibility in the long term, attracting organic traffic without a direct cost per click.
There are many advantages to working SEO on a website. First of all, with SEO we get sustainable organic traffic. That is: once your site is well positioned, traffic continues to flow steadily without the need for a daily investment in advertising.
In addition, by doing SEO marketing online you get credibility and trust: users tend to trust organic results more, which improves brand perception.
What is SEM?
SEM, on the other hand, involves the promotion of content through ad campaigns on search engines, such as Google Ads. Here, companies bid to appear in the top results when users search for terms related to their business. SEM is an excellent tool to obtain fast results, attracting traffic through paid ads, which appear in prominent positions on search engines.
Therefore, SEM advertising strategy has benefits: if what we want is to grow fast on the Internet, SEM allows a business to appear in the first search results almost immediately (unlike SEO, which can take some time).
Also, since it is paid advertising, it is possible to make a precise segmentation, targeting ads to specific audiences according to their location, interests, search history and more, which improves the quality of traffic.
Difference between SEO and SEM
While SEO is ideal for building long-term visibility and authority, SEM offers faster results and the ability to compete for top positions immediately.
By combining SEM and SEO we will achieve both approaches, so companies achieve a comprehensive strategy that covers both the short and long term. In addition, SEM can provide valuable data on keywords and user behavior, which can then be used to optimize the SEO strategy. The best SEO SEM strategy: find a balance and, instead of working them as separate tools, use them as complementary forces that reinforce each other.
SEO SEM examples
A good example of SEO SEM is the creation of an SEM campaign that can provide information on which keywords generate the most conversions, allowing the SEO strategy to be optimized accordingly. In turn, by positioning SEO content organically, we can reduce dependence on paid advertising in the long term, which generates cost savings and increases brand credibility.
Other SEO SEM examples involve creating a strategy that combines both actions at the same time. In this way, the company or brand manages to appear twice (or more) in the first results: through an SEM campaign, and in the first organic positions, occupying all the first positions.
In conclusion, SEO SEM marketing is essential for any company that wants to maximize its presence in the digital environment. By implementing both strategies in a complementary manner, industrial companies that want to position themselves online can capture qualified traffic, build online authority and ultimately increase their conversions and sales.
At BCM Marketing, we are experts in SEO and SEM, helping companies create integrated digital strategies that maximize their visibility and performance. Contact us to find out how we can help you optimize your online presence and attract more qualified leads.
