ES | EN | FR | DE | CA
Seleccionar página

LinkedIn Lead Ads: What are they and how do they work?

Undoubtedly, of all current social media, LinkedIn is the social network par excellence for professionals and the one most used to establish new business relationships between companies. In addition to fulfilling the usual functionalities that we can ...

read more

SEO strategies for industrial companies

While a good part of the websites struggle to attract as much traffic as possible, companies in the industrial sector must focus on getting highly qualified traffic so as not to damage their conversion ratios Web positioning, widely known as SEO for ...

read more

The crisis management plan for industrial companies

Regardless of the sector in which a company operates, it is more than likely that at any time every company must face a crisis situation Digital marketing is often related as a mere channel of sales and traffic generation to our website. Beyond this, ...

read more

What is marketing automation and how does it work?

The secret of automation in the area of ​​digital marketing lies in devoting only the necessary time to routine processes and fully focusing on where we are able to provide differential value Marketing automation consists of the use of specific ...

read more

What is and how does inbound marketing work in B2B?

How to take advantage of inbound marketing or attraction marketing in a B2B environment from the industrial sector Inbound marketing consists of the methodology that combines different techniques and non-intrusive marketing actions to reach and/or ...

read more

Marketing in the naval sector

In the industrial marketing sector there is a wide range of companies dedicated to the transformation of raw materials into products produced through handling processes. One of the main characteristics of the industrial sector lies in the long and ...

read more

The definitive guide to B2B email marketing

The communication through emails, it seems, will never be out of fashion. When well done, it can generate a lot of revenue. But our strategy will depend on our business and customers. Unlike B2C, where we appeal the consumer’s emotion to convince ...

read more

Eight reasons why SEM is a great B2B strategy

Often, industrial and B2B businesses think that search engine advertising (SEM) won’t work for them because their buying cycle is too long and their target audience is too small. Nevertheless, search engine marketing can be an ideal solution, ...

read more

The influence of Big Data on marketing strategies

6 steps to a big data marketing plan Everyday, in their daily activities, businesses gather more and more data that they can use when taking marketing decisions. Organizations own today many data bases. Nevertheless, they face the difficulty to connect ...

read more

LinkedIn Ads vs Google Ads Strategies

Google Ads vs LinkedIn Ads on B2B Strategies They are the two main B2B online advertising platforms and both have their pros and cons. It is best to combine both to advance the objectives of our 360º marketing strategy. Brand awareness LinkedIn ...

read more

Benefits of B2B industrial marketing

Marketing is becoming more and more important in companies in the industrial sector, which is why its implementation opens up an enormous range of possibilities. If you have not yet considered industrial marketing actions for your company, you should ...

read more

Does my company need a blog?

A blog is a tool that helps companies attract new customers and can generate recurring visits. And does your website have a blog? Have you considered implementing one? For any company it is important to have a website because it is one more way to ...

read more

Appear in the first search results with a website

Tricks to improve the positioning of your website and climb to the first page of search? Internet search engines such as Google, Yahoo or Bing have become the reference for many users when they want to locate a company. In this way, those thick phone ...

read more

Trends in web design for 2019

Do you want to know what will be the main elements that will influence the look and feel of websites next year? As is traditional, each time a year ends and a new one begins, we are expectant about the novelties it will bring, this is the case of 2019. In ...

read more

How to Make a Marketing Plan

Keys to making a market plan We explain all the necessary steps you need to take before starting any business project The marketing plan is the instrument that structures any business project. It is indispensable for the beginning of any business ...

read more

Knowing the new Instagram algorithm

Applying these basic tips so you can succeed in this social network When algorithm changes occur, companies have to be alert. This implies that what was done up to now is no longer valid in part or whole. This usually happens with Google in SEO or ...

read more

The increase in voice searches transforms advertising

Voice searches will use much more natural speech and have a much more local character Technological advances are facilitating our relationship with new technologies. In particular, voice searches will facilitate the task of searching more quickly on ...

read more

How Blockchain Technology Is Changing Digital Marketing

This technology makes advertising campaigns much more effective and personalized The blockchain is a technology that allows content to be stored in such a way that it can not be manipulated when it has been published. It is a database formed by blocks ...

read more

Do you know how to take advantage of video advertising?

It is the most convincing medium against other kind of content and the best for transmiting emotion Did you know that nowadays more and more companies are using video advertising? The proof is that every time you try to play a video on a website that ...

read more

Influencers created with artificial intelligence

Ways to detect whether content is created by artificial intelligence What at first seems to have been taken from a science fiction film, is gradually becoming a reality. Artificial intelligence (AI) is here and it’s here to stay. It is being ...

read more

The RGPD and its impact on email marketing

The changes brought about by the new General Data Protection Regulations On 25 May 2018, the new General Data Protection Regulation or RGPD entered into force.  This has a direct impact on email marketing. And all email marketing professionals ...

read more

Lead Scoring is the strategy to get more customers

Easily identify your customers who are interested in buying your products and services As you know, lead conversion, that is, customers buying our products or services is vital to the success of any online business. And to do this, the interest of ...

read more

Email marketing: tips to improve your strategies

5 tips to keep in mind to communicate better with your customers through email marketing Email marketing is a tool that allows us to communicate with our customers through email. The advantage is that they themselves have given us permission to send ...

read more

Web design: trends for 2018

The importance of web design in digital marketing strategy Web design is one of the factors to take into account as part of the digital marketing strategy. The aim is to make users fall in love. In digital marketing it is essential to create an excellent ...

read more

7 most used tools to manage your social networks

You can have all your social networks under control and without wasting a minute of your time Facebook, Twitter, LinkedIn, YouTube or Instagram are names of social networks that sooner or later end up being part of both users and companies. But what ...

read more

Industry 4.0 and Industrial Marketing

Intelligent factories and real-time on-demand production What do you think of the next idea? A factory is capable of increasing or decreasing its production according to consumer demand. All right. There’s nothing new in it. Better this way: A ...

read more

Benefits of developing Web Usability

What is web usability? Web usability is a part of web design that refers to the efficiency and satisfaction that is achieved by allowing users to learn how to interact with your website. The easier it is to navigate through a website, the more likely ...

read more

6 Keys to trust in Mobile Marketing

Mobile Marketing has arrived to stay The IAB (Interactive Adveristing Bureau) periodically publishes studies on the evolution of marketing and its interaction with new technologies. In the specific case of the use of mobile devices, the data support ...

read more

The influence of the Internet in Marketing

The user, key piece for current marketing in Internet era Since its beginning, marketing has been evolving in different stages that have allowed it to include more and more areas. Although initially it was focused on showing offers and products, it ...

read more

What is a transmedia campaign? Some examples of them

In recent years, transmedia communication has emerged as a new way of telling stories. A transmedia campaign is a campaign in which information about a brand is transmitted through different channels. But, unlike traditional campaigns, each channel ...

read more

10 tips for improving your content marketing

Content marketing is the part that is responsible for creating, publishing and distributing content for your target audience. Generally these types of actions are shared online and are intended to attract new customers. This is not an action with an immediate ...

read more

Inbound Marketing, don't scare your clients


Inbound Marketing has become the best way to attract customers and promoters to the company. In recent years we have seen a growing trend toward using non-intrusive actions to reach customers. The reason is very simple: users are increasingly tired of ...

read more

New challenges in communication digital era

The new scene of communication digital era Communication digital era, in the last years new challenges related to the direction of communication have arisen. The social changes and the importance of the digital world in the day to day have changed ...

read more

Trade Marketing, the importance of dealing

Trade marketing can be defined as the set of commercial and merchandising operations developed by a supplier – or manufacturer – and a distributor. The concept of trade marketing is closely linked to distribution channels as it seeks to ...

read more

Tips to improve your content in Social Media

The Social Media are today an essential element in business communication. Nowadays, Social Media strategies are an essential element in companies communication. They create a direct communication with their leads. Actually, there are a lot of different ...

read more

CRM: the key for relationship marketing

CRM is an application strategy used to organize and synchronize sales, marketing processes, customer service and technical support. Customer relationship management (CRM) is referred to practices, strategies and technologies that companies use ...

read more

8 curiosities about Black Friday

November is over, but before leaving it will repeat one of the most anticipated commercial events of the year. This American tradition went up last years in Spain and became one of the main commercial marketing strategies before Christmas. Black Friday ...

read more

Mobile Marketing: the new marketing paradigm

Mobile Marketing is a set of strategies that integrate a series of techniques and formats that allow companies to communicate with their customers through the use of mobile devices. Thanks to the evolution and the rise of its use as a communication ...

read more

Viral campaigns, the evolution of advertising

Virality is part of our daily lives, and increasingly in an evident way. Viral marketing, viral videos… ¿But do we know what this is really about? At this point, most people have a slight idea about what’s the meaning of virality, ...

read more
Agencia Marketing Barcelona - BCM Marketing

Follow us on social media

We keep you up to date

Subscribe now to our newsletter and keep up to date about our news.


I accept the privacy policy


Subscribe

The information you send through this form is personal and, therefore, we need to remind you of the rights you have in terms of protection of data. The responsible. We inform you that your data will be treated by BCM Integra Comunicación as responsible for this website. The purpose. We ask for your name, email and phone number in this form in order to answer your question; By sending this information you will NOT be subscribing to any mailing list or receive commercial news on a regular basis. Legitimation. By checking the checkbox above, you are giving your consent for your data to be treated in accordance with the purpose of this form in our privacy policy. Click here to read it. Security. The data you send will be secure and will be stored in our offices in c /Rifanyes, 14, esc A, local 7, Cardedeu, Barcelona, ​​which meets the highest security levels. Rights. You can exercise your rights of access, rectification, limitation and delete your data by sending an email to legal@bcm-mkt.com.

^

Technical cookies are strictly necessary for our website to work and you can navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization not being necessary in this regard. Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.


The analysis cookies allow us to study the navigation of the users of our website in general (for example, which sections of the page are the most visited, which services are used most and if they work correctly, etc.). From the statistical information on navigation on our website, we can improve both the operation of the page itself and the different services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them you will contribute to this continuous improvement. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Functionality cookies allow us to remember your preferences, to personalize certain characteristics and general options of our website, every time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your browser type, etc.) Therefore, this type of cookies does not have an advertising purpose, but by activating them you will improve the functionality of the website (for example, adapting to your type of browser) and the customization of it based on your preferences (for example, by presenting the information in the language that you have chosen in previous occasions), which will contribute to the ease, usability and comfort of our page during your navigation. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Advertising cookies allow us to manage the advertising spaces included in our website based on criteria such as the content shown or the frequency in which the ads are displayed. For example, if you have been shown the same ad several times on our website, and you have not shown a personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that best suits your personal tastes and interests. To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.

SAVE

Welcome to the basic information about the cookies from the website of the entity: BCM INTEGRA COMUNICACIÓN S.L.,
A cookie is a small file of information that is stored on your computer, smartphone or tablet every time you visit our website. Some cookies are ours and others belong to external companies that provide services for our website.
Cookies can be of several types: technical cookies are necessary for our website to work, do not need your authorization and they are the only ones we have activated by default. The rest of cookies serve to improve our page, to personalize it based on your preferences, or to be able to show you advertising adjusted to your searches, tastes and personal interests. You can accept all these cookies by clicking the ACCEPT button or set them up or reject their use by clicking on the COOKIE SETTINGS section.
If you want more information, consult the COOKIE POLICY of our website.