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Sales and business strategy

Marketing strategies, communication and business strategies. Everything you need to enhance your sales and your brand

The improvement of the sales strategy and the business strategy must be closely linked to the distribution channel, since these actions seek to increase demand from the end customer. This applies both to traditional purchasing processes and to the digital environment. From BCM Marketing we know that stimulating demand is one of the most important aspects to keep in mind to improve and increase sales. For this, four key points must be valued:

sales strategy and commercial solutions

Sender and receiver

Trade marketing responds to the change in mentality, as well as new trends and market requirements. Due to the saturation of information that the consumer receives, the messages sent through the point of sale are decisive, since that is where the purchase decision is made.

Message

We must always work to ensure that the message is coherent in itself and coherent with the other marketing resources, combining the tools at our disposal: traditional and digital marketing.

Distribution channel

The central focus of trade marketing is to cooperate to optimize results. The members of a distribution channel must work together and in a coordinated manner. Close coordination is required so that deliveries are made “just in time” at the points of sale.

Sales channel

Here also it must be collaboration between the supplier and the distributor, who must also make investments in the points of sale to communicate to the consumers about the advantages of their agreements.

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The information you send through this form is personal and, therefore, we need to remind you of the rights you have in terms of protection of data. The responsible. We inform you that your data will be treated by BCM Integra Comunicación as responsible for this website. The purpose. We ask for your name, email and phone number in this form in order to answer your question; By sending this information you will NOT be subscribing to any mailing list or receive commercial news on a regular basis. Legitimation. By checking the checkbox above, you are giving your consent for your data to be treated in accordance with the purpose of this form in our privacy policy. Click here to read it. Security. The data you send will be secure and will be stored in our offices in c /Rifanyes, 14, esc A, local 7, Cardedeu, Barcelona, ​​which meets the highest security levels. Rights. You can exercise your rights of access, rectification, limitation and delete your data by sending an email to legal@bcm-mkt.com.

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The information you send through this form is personal and, therefore, we need to remind you of the rights you have in terms of protection of data. The responsible. We inform you that your data will be treated by BCM Integra Comunicación as responsible for this website. The purpose. We ask for your name, email and phone number in this form in order to answer your question; By sending this information you will NOT be subscribing to any mailing list or receive commercial news on a regular basis. Legitimation. By checking the checkbox above, you are giving your consent for your data to be treated in accordance with the purpose of this form in our privacy policy. Click here to read it. Security. The data you send will be secure and will be stored in our offices in c /Rifanyes, 14, esc A, local 7, Cardedeu, Barcelona, ​​which meets the highest security levels. Rights. You can exercise your rights of access, rectification, limitation and delete your data by sending an email to legal@bcm-mkt.com.

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