Sales and business strategy
Marketing strategies, communication and business strategies. Everything you need to enhance your sales and your brand
The improvement of the sales strategy and the business strategy must be closely linked to the distribution channel, since these actions seek to increase demand from the end customer. This applies both to traditional purchasing processes and to the digital environment. From BCM Marketing we know that stimulating demand is one of the most important aspects to keep in mind to improve and increase sales. For this, four key points must be valued:
Sender and receiver
Trade marketing responds to the change in mentality, as well as new trends and market requirements. Due to the saturation of information that the consumer receives, the messages sent through the point of sale are decisive, since that is where the purchase decision is made.
We must always work to ensure that the message is coherent in itself and coherent with the other marketing resources, combining the tools at our disposal: traditional and digital marketing.
The central focus of trade marketing is to cooperate to optimize results. The members of a distribution channel must work together and in a coordinated manner. Close coordination is required so that deliveries are made “just in time” at the points of sale.
Here also it must be collaboration between the supplier and the distributor, who must also make investments in the points of sale to communicate to the consumers about the advantages of their agreements.