Digital Strategy

We become the digital marketing department of your company

A digital strategy serves to make the user search the company and not vice versa. Therefore, the content is disseminated through different channels to achieve a lower cost of acquisition of customers and at the same time that it has more interest for the company.

But, unlike traditional advertising, this does not happen through fast impacts. A digital marketing strategy lets you know the user better and it is a medium- or long-term process, since the goal is for a stranger to become a prescriber of the company. To achieve this, you need to use some tools aimed at attracting audiences like blogs, social networks, keywords through SEO and SEM, optimization of web usability.

The tools mentioned must be designed and selected based on the objective client. Knowing this is essential to be able to carry out actions that attract it. In digital marketing it is vitally important to attract these buyers, since the structure of any business revolves around them.

Once this phase has finished, the next process will be convert and close.

Your company can have a proper digital strategy

Based on a situation study and a work plan, we can help you to make your company stand out in its sector and reach more customers through its digital channels. Some of the tasks that we carry out to achieve this are:

• Online marketing consultancy. We study your needs and define a digital strategy for you in the short and long term.

• Analyze the metrics of your web to understand what happens in your site and how your users behave.

• Web positioning. We carry out SEO technical actions to increase your organic traffic.

• We create SEO content to increase your presence in search results and improve your Inbound Marketing.

• We manage your Google Tag Manager to organize your code and tag campaigns.

• We design and develop optimized web pages and landing pages for conversions.

• We design and run email marketing campaigns to stimulate and loyalty to your customers.

• We create, manage and measure the impact of your ads on social networks (Social Ads).

• We create, manage and measure the impact of your ads on search engines (Google Ads and Bing Ads).

At BCM Marketing we know the needs of our clients and manage digital strategies for the industrial sector every day.