The machinery industry is very special
It is a sector that is subject to strong external cycles.
Is your company dedicated to the manufacture or distribution of any type of industrial, agricultural or construction machinery...?
At BCM Marketing we can help you to give more visibility to your business and reach new customers effectively.
ALWAYS OUR SPECIALITY
Marketing and sales strategy
We analyse current market changes in the buying process, study competitors. We draw up a plan and execute it. We team up with sales. (Read more...)
360 B2B MARKETING
Consultancy, branding, creativity, design, digital marketing, communication, media. All offline-online needs covered in the same agency. (Read more...)
- Industrial Marketing.
- Digital Marketing.
- Graphic and digital design.
- Communication, journalists.
- Frontend and Backend programmers.
STRATEGIES WITH RESULTS (ROI)
Un ROI eficiente y eficaz. Nos avalan más de 25 años de experiencia y más de 2.000 proyectos realizados para grandes empresas del sector industrial. (Read more...)
Digital marketing for the machinery sector
Get high visibility and multiply your sales opportunities.
The machinery industry faces challenges that make it very special:
- It sells complex products that require a detailed explanation and often require training or a certain level of technical knowledge to use.
- It takes place in B2B environments, with a sales process that needs time to mature.
- Many companies that traditionally operated outside this sector are now entering it, leading to increased competition.
- It is in a process of continuous innovation that requires it to develop new skills and address technological challenges.
- Production managers are increasingly resisting the traditional commercial and classic marketing methods of industrial equipment supplier companies that only hand out technical sheets instead of focusing on selling benefits and solutions to their real problems. They want to reduce the number of errors and increase productivity.
For all these reasons, many managers or owners of companies that manufacture machinery and tools consider it a traditional sector and very different from other more changing ones such as mass consumption. Some professionals even believe that this industry does not have as much scope as others to be creative in the digital realm.
And it is true that the marketing strategies for tool companies are very different from those of the mass consumer sector. However, as with any other type of product or service, today any professional who wants to hire a tool provider begins their search on the internet, often directly from their mobile phone. It does not matter if they are buyers of large companies, small businesses or individual consumers.
Therefore, if you know how to capitalize on your internet presence, you can obtain great visibility and multiply your sales opportunities, avoiding having to compete solely on price or with a reduction in your fees.
It is no longer enough to sell higher quality machinery. The global competition is more and more intense and new Asian competitors very aggressive in price do not stop appearing.
At BCM we are specialists in digital marketing for the industrial and B2B sector and we can help you with different tools, identifying the most appropriate internet channels to make your company a fruitful and long-lived architecture and construction business. Our marketing philosophy is that this should be a constant and systematic source of customers for your business. It cannot be a succession of random actions.
The number of potential clients obtained is more important than the number of cold calls made. We focus less on the amount of activity and we focus more on results in the form of new business opportunities.
BCM MARKETING AGENCY
Customised Marketing Solutions
We analyse the market and your competitors. We carry out SWOT studies. We study your needs. We create a plan and a strategy. And we put it into action.
How to develop the marketing plan for your machinery or tooling company?
These are the steps to develop your marketing plan:
- Analyze the market and detect opportunities.
- Evaluate what is the current situation of your company. Identify your strengths and weaknesses.
- Build the philosophy and values of the company.
- Define your vision, message, the audience you are addressing.
- Exploit what sets you apart from the rest. What means accounts for it.
- Develop an action plan appropriate to the objectives and resources to gain visibility and relevance.
- Set short, medium and long term objectives.
- Strategies to achieve those objectives.
- Transfer these conclusions to concrete actions.
BCM Marketing: a specialist agency in the machinery sector
This whole process is difficult, but you don't have to do it alone. Having an external vision will enrich your strategy and significantly improve your results.
At BCM Marketing we create your personalized marketing plan so that your company transmits all the advantages it offers to its customers. Because we know that generating leads that can be transformed into sales is the most important objective for your business.
Mass consumer marketing doesn't work for technology companies. For this reason, BCM proposes specific techniques for them.
At BCM we offer you a 360 marketing model that adapts to your needs. These are some of the services in which we are specialists:
- We study the current situation of your brand, we analyze the marketing strategy and its objectives. What is your differential value compared to your competitors?
- We reinforce your commercial lead capture plan through an inbound marketing strategy and sales funnels that attracts new contacts in a non-intrusive and semi-automated way. It is easier and more efficient for your clients to search for you than to search for them.
- We develop a content marketing strategy that includes the creation and dissemination of valuable and relevant content for your clients, always aimed at meeting your business objectives.
- We create a dynamic, useful web page, optimized for search engine optimization (SEO), which takes into account the user experience. The corporate website is the centerpiece of all digital marketing.
- We write and disseminate strategic press releases in general and specialized media.
- We manage your social media with a well-defined plan that brings traffic to your website and increases brand awareness. We identify which ones it is convenient for you to be present in and we develop a content and publication plan over time, without stoppages or outdates that seriously affect the brand. The architecture, renovation and construction sector has its own social networks like Houzz. We always keep in mind that it is useless to have many visits, views or followers. The important thing is to get customers!
- We automate your email marketing strategy.
- We manage your presence at fairs and organize your events, always with the aim of obtaining an optimal return on investment.
- Benchmarking. Track the competition.
- Search engine advertising (SEM) and social media. Creation of effective landing pages. We structure the best strategy to achieve your objectives, reaching your potential clients at the key moment. Large mass campaigns don't work for the construction industry, where you have to reach just the right people who make the important decisions. Google is a perfect tool to reach professionals seeking civil engineering, building rehabilitation and construction material services.
- Monitoring of analytics and KPIs.
The challenge of specialisation
B2B Marketing, strategies designed just for our clients
At BCM, as a B2B marketing agency, we offer you a 360 marketing model that adapts to the needs of your industrial company.
LEADERS IN B2B MARKETING
We create your personalised marketing plan for your company to deliver all the benefits of your business
We know that getting the data of potential customers that can be transformed into sales (leads) is the first step of the sales process in your business model.
B2B Industrial Marketing. Extensive knowledge of the Industrial sector.
+ More than 25 years + 2000 projects. for large industrial B2B companies.
Strategy + plan. Analysis of results. Customised solutions.
Achieve targets and lead traffic. Assist and strengthen the commercial department. Innovate in actions.
Clear, direct and transparent. Search for results. Security and guarantee.
A team of professionals from different disciplines. The partner in communication and marketing.