Marketing for industries
Experts in strategies for industries
BCM Marketing is a marketing agency in Barcelona with its own team of professionals with proven experience. We have 25 years of experience doing all kinds of actions and marketing strategies for industries. We have made more than 2,000 projects for more than 120 companies in industrial sectors. Our goal is to work for our customers to evolve, improve and grow.
We want to be your ally to help you to achieve the keys to success: establish a solid relationship with your stakeholders, speak their own language and develop a segmented and effective marketing. For this reason, we take care of everything. We do it from the beginning to the end no matter if it is a single action or a complete plan, including global outsourcing.
Why is marketing important for industries?
With the growth of globalization, the tendency of the market to specialize increases. For this reason, the industrial sector implies a greater knowledge of the product, as well as its technological complexity. To this challenge are added the scientific advances, and the appearance of new characteristics and forms of promotion. Due to this, the need arises to create an industrial marketing that allows to promote in a unique and special way this type of products, and that demands a specific and deep knowledge of the sector.
In addition, it is important to keep in mind that this type of marketing is aimed at a very specific audience that needs to solve very specific problems. For this reason, it is vital to know the product and its technical characteristics. Only in this way we will be able to speak the same language as our target audience and to understand what are their needs.
BCM Marketing adds to the challenge of industrial specialization. It is for this reason that we have specialized personnel in both marketing and engineering. We know the client, the market and the prescribers better than anyone else. This gives us a deep and professional knowledge of the product.
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