BCM Marketing for architecture studios

The construction industry is very special

It is a sector that is subject to strong external cycles

Are you the owner of an architecture studio? Unfortunately, you probably know the feeling of uncertainty that comes when you have no new projects in sight. At BCM Marketing we can help you avoid it, giving your business more visibility and reaching new customers effectively.

Marketing para estudios de arquitectura

Digital marketing for the architecture sector

Get great visibility and multiply your sales opportunities

The construction industry is very special. It is a sector that is subject to strong external cycles, which tends to face bureaucratic barriers and conditioning, and in which each transaction tends to have a very high amount. Furthermore, purchasing or hiring decisions are not usually made lightly.

For all these reasons, many managers or owners consider it a traditional sector and very different from other more changing ones such as technology, consumer goods, etc. Some professionals even believe that the construction industry does not have as much scope as others to be creative in the digital realm.

And it is true that marketing strategies for architecture studios are very different from those of the mass consumer sector. However, as with any other type of product or service, today anyone who wants to hire an architect begins their search on the internet, often directly from their mobile phone. It does not matter whether they are large companies, small businesses or individual consumers.

Therefore, if you know how to capitalize on your presence on the internet, you can obtain great visibility and multiply your opportunities to get new projects, avoiding having to compete solely on price or with a reduction in your fees.

At BCM we are specialists in digital marketing and we can help you with different tools, identifying the most appropriate internet channels to make your architecture studio a fruitful and long-lived business. Our marketing philosophy is that this should be a constant source of customers for you.

How to develop the marketing plan for your construction company?

These are the steps to develop your marketing plan:

  • Analyze the market and detect opportunities.
  • Evaluate what is the current situation of your company. Identify your strengths and weaknesses.
  • Build the philosophy and values of the company. Define your vision, message, the audience you are addressing.
  • Exploit what sets you apart from the rest.
  • What means accounts for it.
  • Develop an action plan appropriate to the objectives and resources to gain visibility and relevance.
  • Set short, medium and long term objectives.
  • Strategies to achieve those objectives.
  • Transfer these conclusions to concrete actions.

How to develop the marketing plan for your architecture company?

Now it is no longer enough to show the projects you have done previously. Architecture firms, like all companies, must define a unique brand positioning and an innovative strategy.

These are the steps to develop your marketing plan:

  • Analyze the market and detect opportunities.
  • Evaluate what the current situation of your company is. Identify your strengths and weaknesses.
  • Build the philosophy and values of the company. Define your vision, message, the audience you are addressing.
  • Exploit what sets you apart from the rest. What means accounts for it.
  • Develop an action plan appropriate to the objectives and resources to gain visibility and relevance.
  • Set short, medium and long term objectives.
  • Strategies to achieve those objectives.
  • Transfer these conclusions to concrete actions.

BCM Marketing: a specialist construction agency

This whole process is difficult, but you don't have to do it alone. Having an external vision will enrich your strategy and significantly improve your results.

At BCM Marketing we create your personalized marketing plan so that your company transmits all the advantages it offers to its customers. Because we know that generating leads that can be transformed into sales is the most important objective for your business.

Mass market marketing doesn't work for construction companies and architecture studios. For this reason, BCM proposes specific techniques for them.

At BCM we offer you a 360 marketing model that adapts to your needs. These are some of the services in which we are specialists:

  • We study the current situation of your brand, we analyze the marketing strategy and its objectives. What is your differential value compared to your competitors?
  • We reinforce your commercial lead capture plan through an inbound marketing strategy and sales funnels that attracts new contacts in a non-intrusive and semi-automated way. It is easier and more efficient for your clients to search for you than to search for them.
  • We develop a content marketing strategy that includes the creation and dissemination of valuable and relevant content for your clients, always aimed at meeting your business objectives.
  • We create a dynamic, useful web page, optimized for search engine optimization (SEO), which takes into account the user experience. The corporate website is the centerpiece of all digital marketing.
  • We manage your social media with a well-defined plan that brings traffic to your website and increases brand awareness. We identify which ones it is convenient for you to be present in and we develop a content and publication plan over time, without stoppages or outdates that seriously affect the brand. The architecture, renovation and construction sector has its own social networks like Houzz. We always keep in mind that it is useless to have many visits, views or followers. The important thing is to get customers!
  • We automate your email marketing strategy.
  • We manage your presence at fairs and organize your events, always with the aim of obtaining an optimal return on investment.
  • Benchmarking. Track the competition.
  • Search engine advertising (SEM) and social media. Creation of effective landing pages. We structure the best strategy to achieve your objectives, reaching your potential clients at the key moment. Large mass campaigns don't work for the construction industry, where you have to reach just the right people who make the important decisions. Google is a perfect tool to reach professionals seeking civil engineering, building rehabilitation and construction material services.
  • Monitoring of analytics and KPIs.

BCM Digital Marketing - Marketing for architecture studios