A marketing plan is a necessary and vital tool for every company.
We are currently in a changing and competitive environment where new challenges are presented daily. You need to be prepared for what is to come as anticipation is essential for a good strategist. In BCM Marketing are strategists and try to develop a marketing plan for your company, analyzing all the dangers and opportunities that may arise.
Why make a marketing plan?
A marketing plan allows the company to anticipate changes in its environment to determine the real needs of the market and potential customers. As well as launch products and services in an orderly manner and establish the best way to communicate the brand, product or service.
What is included in a marketing plan?
• Identification of stakeholders
• SWOT analysis
• Identification of objectives
• Strategies and tactical actions
• Planning, identity and values of the company
• Development of a communication plan