DATA MARKETING WITH KOMPASS

Kompass is the world's best-known and most comprehensive B2B company portal. With more than five million companies from 75 countries, Kompass has the largest database of companies with an industrial profile available on the market. In order to take advantage of this volume of data, i.e. by applying what is known as data marketing, sales teams must master this commercial tool to carry out market research tasks and detect potential sales opportunities.

Through a system of filtering and importing company data —both customers and suppliers— with Kompass it is possible to detect companies as potential customers and extract these lists to carry out direct marketing actions. In addition, as a commercial tool, Kompass offers a series of solutions integrated in the portal specifically designed for B2B lead prospecting and to carry out acquisition actions:

• EasyBusiness: B2B lead prospecting tool to segment and analyse company data and plan commercial actions.
• ByPath: Business intelligence solution based on big data that supports sales teams in analysing data to reveal relevant commercial information.
• Data App: Tool that allows the integration of Kompass data with the company's CRM.
• EasyList: Solution that allows the creation of customised lists of companies for database segmentation.
• Public Tenders: Service for accessing public tenders from any country in the world that allows companies to identify new business opportunities.

Knowing how to take advantage of the immense volume of B2B company data that Kompass offers is no easy task. To do so, BCM Marketing has professionals who are experts in database management, trained to draw up a commercial strategy based on segmentation, selection and lead capture to help companies generate new sales opportunities.

We are also specialists in designing digital marketing strategies to offer the desired content to your target audience. Through inbound marketing, new contacts of potential Kompass imported customers get relevant information that can help them to get closer to the brand, building trust and bringing them closer to a possible conversion.

With the help of a marketing agency specialised in B2B market research, your sales team is ideally supported to make the most of the largest B2B business directory. In addition to expanding your database of potential customers, with Kompass you will be able to:

• Grow and develop your business.
• Detect potential customers and generate new sales opportunities.
• Expand your market at national and international level.
• Improve the efficiency of your sales network.
• Identify the best suppliers.
• Improve your brand image and online reputation.
• Generate qualified traffic to the website.