INBOUND MARKETING

Unlike invasive advertising techniques, Inbound Marketing aims to arouse the interest of users who are part of the company's target, i.e. potential consumers. As an Inbound Marketing agency in Barcelona, at BCM Marketing we have specialists in writing attractive and relevant content for your target audience.

Combining non-intrusive SEO positioning techniques -use of keywords-, writing valuable content and messages with calls to action (CTA), Inbound Marketing is a digital marketing strategy that aims to capture users who are at the beginning of the buying process and accompany them until the final conversion or sale. To do this, it is essential to personalise the message and content according to the conversion funnel and thus offer an optimal shopping experience that builds customer loyalty.

Creating valuable content to attract the attention of your target audience is not exactly an easy task and the results are not immediate either. However, the inbound methodology allows you to connect naturally with your ideal clients and establish a solid long-term relationship. Generating relevant content on a recurring basis allows you to position your company as an expert in the sector until it becomes a reference brand. In addition, this content can be shared through different internal and external channels -blog, social networks and newsletter-, thus generating a greater brand impact that facilitates the generation of leads to enlarge the contact database.