MARKETING FOR THE CHEMICAL INDUSTRY

Due of globalisation, the market tendency to specialise is growing, and the B2B sector increasingly demands greater knowledge of the product or service, with all its technological complexity. This challenge is compounded by the emergence of new techniques and forms of promotion.

As a result, there is a need to create a specific B2B sales and marketing strategy for this type of product, its sectors and purchasing processes, which are very different from those of the mass market.

It is important to bear in mind that B2B marketing and sales strategies target a very specific audience that needs to solve very specific problems. For this reason, it is vitally important to know the product and its technical characteristics in depth. Only in this way will we be able to speak the same language as our target audience and understand perfectly what their needs are.

BCM Marketing as an industrial B2B marketing agency joins the challenge of specialisation. We know the customer, the market and the prescribers better than anyone else. This gives us in-depth and professional product knowledge.

We have carried out more than 2,000 projects for more than 120 companies in different industrial sectors. Our goal is to work so that our clients evolve, improve and grow. Our success stories include major companies and brands that have looked to us as a great ally for their B2B marketing campaigns.

At BCM Marketing we create your personalised marketing and sales plan so that your company can transmit all the advantages it has to offer to its customers. Because we know that generating leads (potential customers) that can be transformed into sales is the most important objective for your business model. We know that B2C consumer marketing strategies do not work for the sales processes of B2B industrial sectors. For this reason, BCM proposes specific techniques.

• Analyze the market and detect opportunities.   
• Evaluate what is the current situation of your company. Identify your strengths and weaknesses.   
• Build the philosophy and values of the company.   
• Define your vision, message, the audience you are addressing.
• Exploit what sets you apart from the rest. What means accounts for it.
• Develop an action plan appropriate to the objectives and resources to gain visibility and relevance.
• Set short, medium and long term objectives.
• Strategies to achieve those objectives.
• Transfer these conclusions to concrete actions.

How to develop the marketing plan for your chemical company?

This whole process is difficult, but you don't have to do it alone. Having an external vision will enrich your strategy and significantly improve your results.

At BCM Marketing we create your personalized marketing plan so that your company transmits all the advantages it offers to its customers. Because we know that generating leads that can be transformed into sales is the most important objective for your business.

Consumer marketing doesn't work for construction companies and architecture studios. For this reason, BCM proposes specific techniques for them.

At BCM we offer you a 360 marketing model that adapts to your needs. These are some of the services in which we are specialists:

• We study the current situation of your brand, we analyze the marketing strategy and its objectives. What is your differential value compared to your competitors?
• We reinforce your commercial lead capture plan through an inbound marketing strategy and sales funnels that attracts new contacts in a non-intrusive and semi-automated way. It is easier and more efficient for your clients to search for you than to search for them.
• We develop a content marketing strategy that includes the creation and dissemination of valuable and relevant content for your clients, always aimed at meeting your business objectives.