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Category: Traffic attraction

News categorized: #Traffic attraction

What is the best online advertising?

What is the best online advertising?

Internet advertising or online advertising is characterized by the use of the network as a communication channel. There are many platforms for this, such as blogs, social networks, e-mails and more, it is difficult to decide which is the best for our ...

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Tips and tools to improve your local SEO

Tips and tools to improve your local SEO

When an industrial company starts working on SEO in its online marketing strategy, one of its main objectives is usually to position itself in the top results in Google for the main keywords in its business. However, this is usually complicated and often ...

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Indispensable inbound marketing tools

Indispensable inbound marketing tools

Inbound marketing is a non-intrusive method of contacting your clients and guiding them throughout the purchase process, providing them with the appropriate content in each of the stages of their purchase funnel until the final transaction. Far from being ...

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Display advertising: everything you need to know

Display advertising: everything you need to know

In addition to the Google search ads that appear when a user does a search related to our products, advertising on the display network is another of the most effective Google advertising programs. Display ads are those that appear as a banner, video ...

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Buyer Persona in Content Marketing: Who am I addressing?

Buyer Persona in Content Marketing: Who am I addressing?

An essential step in any content marketing strategy is knowing who you are targeting and precisely defining the target audience you want to reach. This is essential to chart your strategy and formulate your message; It will also provide you with the basis ...

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SEO strategies for industrial companies

SEO strategies for industrial companies

While a good part of the websites struggle to attract as much traffic as possible, companies in the industrial sector must focus on getting highly qualified traffic so as not to damage their conversion ratios Web positioning, widely known as SEO for ...

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What is and how does inbound marketing work in B2B?

What is and how does inbound marketing work in B2B?

How to take advantage of inbound marketing or attraction marketing in a B2B environment from the industrial sector Inbound marketing consists of the methodology that combines different techniques and non-intrusive marketing actions to reach and/or ...

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Eight reasons why SEM is a great B2B strategy

Eight reasons why SEM is a great B2B strategy

Often, industrial and B2B businesses think that search engine advertising (SEM) won’t work for them because their buying cycle is too long and their target audience is too small. Nevertheless, search engine marketing can be an ideal solution, ...

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Does my company need a blog?

Does my company need a blog?

A blog is a tool that helps companies attract new customers and can generate recurring visits. And does your website have a blog? Have you considered implementing one? For any company it is important to have a website because it is one more way to ...

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Appear in the first search results with a website

Appear in the first search results with a website

Tricks to improve the positioning of your website and climb to the first page of search? Internet search engines such as Google, Yahoo or Bing have become the reference for many users when they want to locate a company. In this way, those thick phone ...

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The increase in voice searches transforms advertising

The increase in voice searches transforms advertising

Voice searches will use much more natural speech and have a much more local character Technological advances are facilitating our relationship with new technologies. In particular, voice searches will facilitate the task of searching more quickly on ...

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 Do you know how to take advantage of video advertising?

Do you know how to take advantage of video advertising?

It is the most convincing medium against other kind of content and the best for transmiting emotion Did you know that nowadays more and more companies are using video advertising? The proof is that every time you try to play a video on a website that ...

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 Lead Scoring is the strategy to get more customers

Lead Scoring is the strategy to get more customers

Easily identify your customers who are interested in buying your products and services As you know, lead conversion, that is, customers buying our products or services is vital to the success of any online business. And to do this, the interest of ...

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 What is a transmedia campaign? Some examples of them

What is a transmedia campaign? Some examples of them

In recent years, transmedia communication has emerged as a new way of telling stories. A transmedia campaign is a campaign in which information about a brand is transmitted through different channels. But, unlike traditional campaigns, each channel ...

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 10 tips for improving your content marketing

10 tips for improving your content marketing

Content marketing is the part that is responsible for creating, publishing and distributing content for your target audience. Generally these types of actions are shared online and are intended to attract new customers. This is not an action with an immediate ...

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 Inbound Marketing, don't scare your clients


Inbound Marketing, don't scare your clients


Inbound Marketing has become the best way to attract customers and promoters to the company. In recent years we have seen a growing trend toward using non-intrusive actions to reach customers. The reason is very simple: users are increasingly tired of ...

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 8 curiosities about Black Friday

8 curiosities about Black Friday

November is over, but before leaving it will repeat one of the most anticipated commercial events of the year. This American tradition went up last years in Spain and became one of the main commercial marketing strategies before Christmas. Black Friday ...

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 Viral campaigns, the evolution of advertising

Viral campaigns, the evolution of advertising

Virality is part of our daily lives, and increasingly in an evident way. Viral marketing, viral videos… ¿But do we know what this is really about? At this point, most people have a slight idea about what’s the meaning of virality, ...

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Agencia Marketing Barcelona - BCM Marketing

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