Do you know how to take advantage of video advertising?
It is the most convincing medium against other kind of content and the best for transmiting emotion
Did you know that nowadays more and more companies are using video advertising? The proof is that every time you try to play a video on a website that has your own videos or on YouTube, you usually have to wait a few seconds for an ad to be played full or in part.
It is an online marketing tool with the audiovisual image as a protagonist and that is broadcast on the Internet. They are short video pieces that seek to make the user fall in love. Your goal is to visit the website of the company that advertises or buy a certain service or product.
Advantages of video advertising
In this case, we are referring to online advertising in video format. What benefits does it provide?
- More than the 80% of the brands are using this strategy because it let a direct, fast and emotional conection with users. But also, video is the most convincing medium and the one that most directly conveys emotions.
- Only pay for real views in the video and the prizes are lower than television ads.
- Allows you to segment the audience you want to reach. So you are closer to your buyer persona.
- In the case of advertising on YouTube you can choose between different formats: TrueView in stream, Anuncios vídeo discovery de TrueView, Anuncios Bumper, etc.
- You can create synergies with other channels. For example, it is fashionable to launch an ad on television, but if you want to know the end of the spot, it should be seen on the YouTube channel.
Steps for making good video advertising
- Know the product. It seems something elementary, but you must have a good knowledge of the product. This involves knowing how people buy and where the video will be inserted. Normally, you tend to think about advertising on YouTube, but there are also other platforms such as social networks and other platforms that offer video.
- Get user attention. From the first seconds the video has to call the attention of the user, who is surely looking for the word skip or waiting for the countdown to end, to skip the announcement. Therefore, it is vital that from the beginning the ad captures your attention.
- Keep attention. The best results come from those who watch the video in its entirety. That is, you have to keep the user’s attention throughout the announcement
- Call to Action. All advertising must have a call to action and try to present it at the beginning of it. In this way, the conversion process will occur faster.
- Muted audio. We must bear in mind that many times the first seconds in an announcement are silenced or even their duration can be silenced. Therefore, it is important to pay special attention to the image of the sound.
The best thing to ensure the success of the campaigns is to have a partner like BCM, who carries out the marketing strategy of your business. In addition, with the convenience of paying everything in one installment and not for each job performed. That’s why we have a marketing consultancy service that includes:
- Web maintenance
- Social Media.
- Email marketing.
- Pay per clic campaigns.
- Media management.
- Commertial documentation.
- Prense releases.
- Graphic works.
As you can see, our global outsourcing integrates everything you need daily into your marketing strategy in a more efficient way. Contact us for more information.