What are KPIs? Definition, keys and examples

What are KPIs? Definition, keys and examples

KPI is the acronym for Key Performance Indicators. In other words, they are metrics, variables or measurable and quantifiable factors that serve as a reference to measure the performance of the company or our marketing strategy. Then, these have to be ...

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Cookie policy: Everything you need to know

Cookie policy: Everything you need to know

If we take a moment to think about building a web page, elements such as design, functionality, branding, accessibility, etc. immediately come to mind. However, don't the websites you visit have a window to accept or set something called cookie policy?  Cookies ...

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Web analytics: when Google Analytics is not enough

Web analytics: when Google Analytics is not enough

It happens to all of us. Surely you too: when you think about web analytics, Google Analytics immediately comes to mind. This incredibly powerful tool is almost an online industry standard that allows you to measure not only who enters your website, but ...

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