What is Pardot Salesforce, the smart B2B marketing software

What is Pardot Salesforce, the smart B2B marketing software

Salesforce Pardot is an intelligent tool that automates B2B sales and marketing. Industrial and Business to Business companies in general can leverage it to power their marketing strategy using 100% actionable data. This allows them to target the most ...

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Salesforce: The Ultimate CRM Software for Industrial Companies

Salesforce: The Ultimate CRM Software for Industrial Companies

If you stop for a second to look around you realise that businesses change, customers change, and your industrial company has to be constantly moving with them. The evolution of technology and Digital Marketing is advancing rapidly, so you have to ...

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What is CRM software and what is it for?

What is CRM software and what is it for?

If you are into relationship marketing or business or customer relationship management, chances are you've heard of the term CRM. The acronym CRM means Customer Relationship Management. In this new article on the BCM Marketing blog we tell you ...

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Email marketing benefits and 5 platforms to be successful

Email marketing benefits and 5 platforms to be successful

The email marketing strategy has become an indispensable tool in any digital marketing strategy. It is a highly exploited communication channel that works very well. From order confirmations, subscriptions, newsletters to stock or price drop notices, ...

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The definitive guide to B2B email marketing

The definitive guide to B2B email marketing

The communication through emails, it seems, will never be out of fashion. When well done, it can generate a lot of revenue. But our strategy will depend on our business and customers. Unlike B2C, where we appeal the consumer’s emotion to convince ...

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The influence of Big Data on marketing strategies

The influence of Big Data on marketing strategies

6 steps to a big data marketing plan Everyday, in their daily activities, businesses gather more and more data that they can use when taking marketing decisions. Organizations own today many data bases. Nevertheless, they face the difficulty to connect ...

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