The influence of Big Data on marketing strategies

The influence of Big Data on marketing strategies

6 steps to a big data marketing plan Everyday, in their daily activities, businesses gather more and more data that they can use when taking marketing decisions. Organizations own today many data bases. Nevertheless, they face the difficulty to connect ...

Read more
 How Blockchain Technology Is Changing Digital Marketing

How Blockchain Technology Is Changing Digital Marketing

This technology makes advertising campaigns much more effective and personalized The blockchain is a technology that allows content to be stored in such a way that it can not be manipulated when it has been published. It is a database formed by blocks ...

Read more