Tips and tools to improve your local SEO
When an industrial company starts to work SEO into its online marketing strategy, one of its main objectives is usually to position itself in the top Google search results for the main keywords of its business. However, this is usually complicated and often involves months of work, especially in the sectors with the most competition.
Nevertheless, there is one speciality that industrial companies do not usually take into account and which allows results to be obtained in less time: local SEO.
This type of search engine positioning is essential if your company has clients in its immediate environment, in your city or region, since local SEO consists of providing search engines with the necessary information so that they value your website as an important site in the organic results of local searches. We must not forget that Google's main objective is: to always offer its users the most relevant results for their geolocated queries.
Local SEO tools
Let's review some of the tools we have at our disposal to work on your company's local SEO.
Google My Business
Google My Business is the free platform that Google offers to improve the visibility of businesses at a local level. This way your customers can find you more easily.
If we provide Google with the key information about our business, the search engine will enable the target customer to reach us. The basic data is the NAP, which stands for "name, address and phone". But there are also additional elements such as photographs that allow us to gain visibility in the list of results and improve the image of our company, and above all, the reviews of our clients, which will allow us to stand out especially if we achieve an average rating of between 4 and 5 stars.
It is key to be especially careful when filling in the Google My Business form, as the way in which our company appears in the search engine results will depend on this information. This includes opening hous, business niche, etc.
Listing in local directories
It is a priority affordable link building strategy. Having your business listed in local business directories is still important for local positioning. In addition, it is also a way for those who use these types of directories to find suppliers.
A small list of directories for industrial companies would include:
Depending on your niche and location you may also be able to look at specific company listings or chambers of commerce.
Schema.org is a standard created by Google, Microsoft and Yahoo to label structured data on web pages and help search engines better understand their content.
The benefits derived from its use are clear: it improves the indexing of our website and allows search engines to highlight our content with rich snippets in the search results.
With the Structured Data Mark-up Wizard Google helps us to use the Schema language.
It is an organisational tool that will help you to strengthen your local positioning. It offers us different options to check on our site; it details the tasks we should carry out to optimise the web and improve the search results.
Having a responsive website is fundamental for SEO positioning in general, but it is even more important in local SEO, where mobile phone searches predominate.
With this online tool from Google we can discover how our website looks on computers and mobile devices of different sizes. It also provides data such as loading speed and performance and specific suggestions that will help us to detect areas for improvement.
These are just some of the tools we use to optimise local SEO for the industrial companies we work with at BCM Marketing. Our aim is always to increase the number of clients your company has. If you have any questions or would like to present your project to us, please do not hesitate to contact us.