CONTACT
I accept the privacy policy

The information you send through this form is of a personal nature and, therefore, we need to remind you of the rights you have in terms of data protection. The responsible. We inform you that your data will be processed by BCM Integra Comunicación as responsible for this website. Purpose. We ask for your name, email and telephone number in this form to be able to answer your question; By sending this information you will NOT be subscribing to any mailing list nor will you receive commercial news periodically. Legitimation. By checking the checkbox that appears above, you are giving your consent for your data to be treated in accordance with the purpose of this form that appears in our privacy policy.

 6 Keys to trust in Mobile Marketing

6 Keys to trust in Mobile Marketing

Mobile Marketing has arrived to stay

The IAB (Interactive Adveristing Bureau) periodically publishes studies on the evolution of marketing and its interaction with new technologies. In the specific case of the use of mobile devices, the data support that the penetration, time of use and variety of use of these devices is massive in all age groups. This is why Mobile Marketing must be present in marketing actions.

One of the predominant uses of mobile is social issues. That is why we have to give importance and take into account that much of the interaction with our users will be done there.

Next, we will raise 6 reasons why you should trust in Mobile Marketing:

1. Each user uses at least one mobile device

Smartphones have the peculiarity that they are usually personal and non-transferable. Therefore, it is the ideal scenario to perform individualized and measurable conversions for each user. That is why it is vitally important that segmentation be worked on.

2. The main uses of mobile devices are leisure and socializing

The last thing a user wants when they use their mobile phone is to receive offers and advertisements. That is why in mobile we must bet on other strategies such as disseminating information, entertainment and gamification.

3. Mobile devices always accompany users

They are tools for continuous consultation, that is why the actions must respond to the immediacy and proximity of the media. Another related aspect is geolocation, which is essential in today’s digital marketing.

4. The importance of mobile APP

Although responsive web pages are necessary, APPs have more importance. These are native to the mobile medium, so it is a more direct and accurate way of contact to get more data.

5. Plan strategies to encompass different channels

On other occasions in this blog we talked about the importance of multichannel and transmedia strategies. We are living in a multi-screen world in which we relate through various channels and devices. This can be used to create strategies focused on certain market segments or trigger actions.

6. There is a huge generation of digital natives

Young people are already born in the digital era. They relate their day to day very linked to the Internet. This niche market should not be overlooked, and the most effective way to reach it is through digital means.

At BCM Marketing we were pioneers in the use of new technologies on the internet and we continue to be 25 years later. Do not hesitate to meet us.


Technical cookies are strictly necessary for our website to work and you can navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization not being necessary in this regard. Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.


The analysis cookies allow us to study the navigation of the users of our website in general (for example, which sections of the page are the most visited, which services are used most and if they work correctly, etc.). From the statistical information on navigation on our website, we can improve both the operation of the page itself and the different services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them you will contribute to this continuous improvement. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Functionality cookies allow us to remember your preferences, to personalize certain characteristics and general options of our website, every time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your browser type, etc.) Therefore, this type of cookies does not have an advertising purpose, but by activating them you will improve the functionality of the website (for example, adapting to your type of browser) and the customization of it based on your preferences (for example, by presenting the information in the language that you have chosen in previous occasions), which will contribute to the ease, usability and comfort of our page during your navigation. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Advertising cookies allow us to manage the advertising spaces included in our website based on criteria such as the content shown or the frequency in which the ads are displayed. For example, if you have been shown the same ad several times on our website, and you have not shown a personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can enable or disable these cookies by checking the corresponding box, being disabled by default.


Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that best suits your personal tastes and interests. To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.
To understand it in a very simple way, we will give you a fictitious example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, activating this type of cookies, the advertising that we show you on our website will not be generic, but will be oriented to your searches, tastes and interests, therefore adjusting exclusively to you. You can enable or disable these cookies by checking the corresponding box, being disabled by default.

SAVE

BCM Integra Comunicación, S.L. uses its own and third-party cookies to ensure the proper functioning of the website, collect information on its use and personalize your navigation. Click "Accept" if you accept all cookies.

You can also configure or reject cookies by clicking on SETTINGS
or obtain more information in our COOKIE POLICY.
X