6 Keys to trust in Mobile Marketing
Mobile Marketing has arrived to stay
The IAB (Interactive Adveristing Bureau) periodically publishes studies on the evolution of marketing and its interaction with new technologies. In the specific case of the use of mobile devices, the data support that the penetration, time of use and variety of use of these devices is massive in all age groups. This is why Mobile Marketing must be present in marketing actions.
One of the predominant uses of mobile is social issues. That is why we have to give importance and take into account that much of the interaction with our users will be done there.
Next, we will raise 6 reasons why you should trust in Mobile Marketing:
1. Each user uses at least one mobile device
Smartphones have the peculiarity that they are usually personal and non-transferable. Therefore, it is the ideal scenario to perform individualized and measurable conversions for each user. That is why it is vitally important that segmentation be worked on.
2. The main uses of mobile devices are leisure and socializing
The last thing a user wants when they use their mobile phone is to receive offers and advertisements. That is why in mobile we must bet on other strategies such as disseminating information, entertainment and gamification.
3. Mobile devices always accompany users
They are tools for continuous consultation, that is why the actions must respond to the immediacy and proximity of the media. Another related aspect is geolocation, which is essential in today’s digital marketing.
4. The importance of mobile APP
Although responsive web pages are necessary, APPs have more importance. These are native to the mobile medium, so it is a more direct and accurate way of contact to get more data.
5. Plan strategies to encompass different channels
On other occasions in this blog we talked about the importance of multichannel and transmedia strategies. We are living in a multi-screen world in which we relate through various channels and devices. This can be used to create strategies focused on certain market segments or trigger actions.
6. There is a huge generation of digital natives
Young people are already born in the digital era. They relate their day to day very linked to the Internet. This niche market should not be overlooked, and the most effective way to reach it is through digital means.
At BCM Marketing we were pioneers in the use of new technologies on the internet and we continue to be 25 years later. Do not hesitate to meet us.