CONTACT
I accept the privacy policy

The information you send through this form is of a personal nature and, therefore, we need to remind you of the rights you have in terms of data protection. The responsible. We inform you that your data will be processed by BCM Marketing Industrial S.L. as responsible for this website. Purpose. We ask for your name, email and telephone number in this form to be able to answer your question; By sending this information you will NOT be subscribing to any mailing list nor will you receive commercial news periodically. Legitimation. By checking the checkbox that appears above, you are giving your consent for your data to be treated in accordance with the purpose of this form that appears in our privacy policy.

 6 Keys to trust in Mobile Marketing

6 Keys to trust in Mobile Marketing

Mobile Marketing has arrived to stay

The IAB (Interactive Adveristing Bureau) periodically publishes studies on the evolution of marketing and its interaction with new technologies. In the specific case of the use of mobile devices, the data support that the penetration, time of use and variety of use of these devices is massive in all age groups. This is why Mobile Marketing must be present in marketing actions.

One of the predominant uses of mobile is social issues. That is why we have to give importance and take into account that much of the interaction with our users will be done there.

Next, we will raise 6 reasons why you should trust in Mobile Marketing:

1. Each user uses at least one mobile device

Smartphones have the peculiarity that they are usually personal and non-transferable. Therefore, it is the ideal scenario to perform individualized and measurable conversions for each user. That is why it is vitally important that segmentation be worked on.

2. The main uses of mobile devices are leisure and socializing

The last thing a user wants when they use their mobile phone is to receive offers and advertisements. That is why in mobile we must bet on other strategies such as disseminating information, entertainment and gamification.

3. Mobile devices always accompany users

They are tools for continuous consultation, that is why the actions must respond to the immediacy and proximity of the media. Another related aspect is geolocation, which is essential in today’s digital marketing.

4. The importance of mobile APP

Although responsive web pages are necessary, APPs have more importance. These are native to the mobile medium, so it is a more direct and accurate way of contact to get more data.

5. Plan strategies to encompass different channels

On other occasions in this blog we talked about the importance of multichannel and transmedia strategies. We are living in a multi-screen world in which we relate through various channels and devices. This can be used to create strategies focused on certain market segments or trigger actions.

6. There is a huge generation of digital natives

Young people are already born in the digital era. They relate their day to day very linked to the Internet. This niche market should not be overlooked, and the most effective way to reach it is through digital means.

At BCM Marketing we were pioneers in the use of new technologies on the internet and we continue to be 25 years later. Do not hesitate to meet us.

Manage Consent Preferences

+
Technical cookies are strictly necessary for our website to function and for you to navigate it. These types of cookies are what, for example, allow us to identify you, give you access to certain restricted parts of the site if necessary, or remember different options or services you have already selected, like your privacy preferences. Therefore, they are activated by default, and your authorization is not necessary for them. Through your browser settings, you can block or alert the presence of this type of cookies, but such blocking will affect the proper functioning of the various features of our website.

+
Analytical cookies allow us to study the navigation of users on our website in general (for example, which sections of the site are most visited, which services are used the most and if they work correctly, etc.). From the statistical information about navigation on our website, we can improve both the performance of the site itself and the various services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them, you contribute to this continuous improvement. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Functionality cookies allow us to remember your preferences, to personalize certain features and general options of our website each time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your type of browser, etc.). Therefore, these types of cookies do not have an advertising purpose, but by activating them, you will improve the functionality of the website (for example, adapting it to your type of browser) and the personalization of it based on your preferences (for example, presenting the information in the language you have chosen in previous occasions), which will contribute to the ease, usability, and comfort of our page during your navigation. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Advertising cookies allow us to manage the advertising spaces included on our website based on criteria such as the content displayed or the frequency at which the ads are shown. For example, if the same ad has been shown to you several times on our website, and you have not shown personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

+
Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to be able to show you advertising content that better matches your personal tastes and interests. To put it very simply, we'll give you a fictional example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, by activating this type of cookies, the advertising we show you on our website will not be generic, but will be oriented towards your searches, tastes, and interests, thus being exclusively tailored to you. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Cookie Settings

We use our own and third-party cookies to analyze our services and show you advertising related to your preferences based on a profile made from your browsing habits (for example, pages visited). You can accept all these cookies by clicking the ACCEPT button, or configure them or reject their use by clicking on the section COOKIE SETTINGS.

If you want more information, consult the Cookie Policy and List of Cookies on our website.
X