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November 27, 2018
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The increase in voice searches transforms advertising

Voice searches will use much more natural speech and have a much more local character

Technological advances are facilitating our relationship with new technologies. In particular, voice searches will facilitate the task of searching more quickly on mobile devices. In fact, the increase in voice searches will be a clear trend in the coming years. The voice has become that instrument that is used more the text itself when conducting searches. This trend will increase because we find it easier to "talk" to the phone than typing each letter on the keyboard. Not in vain, we have begun to get used to sending voice messages on WhatsApp or using the microphone that allows us to dictate what we want to say in writing. There is no doubt that how you talk will also affect searches. And as a consequence, it will affect SEO in web pages. That's why the importance of SEO by voice. Because surely, in the coming years there will be an increase in voice searches. Do you want to know the main features of this new SEO by voice? Here are some of you.

Searches based on questions

The user will no longer search for a keyword. The long tail will be increasingly more specific and we will have to work well on the words used for SEO positioning, the words used should be much more specific. The reason is that the users won’t ask “shoe store in Barcelona”, as up until now. They will ask: "Where can I buy cheap shoes in Barcelona?". The language used in those voice searches will be more natural.

Local will prevail

Voice searches will be much more local because users will be interested in what is in their environment. Users will ask for information about a product or service that will be able to acquire it close to where it is. Therefore, it is important that, in relation to voice SEO, you work on local SEO on your website.

Immediacy in searches

The user will look for something concrete that solves their problems immediately. Find information about everything useful. For this reason, it is important that the texts of your website resolve very specific issues. A good idea would be to link several answers. In this way, you cover any possible doubts of the user and potential client. What is clear is that voice searches are going to be a trend in the future. Research predicts that more than half of all searches conducted in the year 2020 will be by voice. And also, it is estimated that 30% of queries will be made without a screen, thanks to technologies such as Google Assitant for Home and other types of software that are activated by voice.   Is your website ready for these new searches by user? At BCM Marketing, we can help you, contact us without commitment.




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