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January 17, 2017
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How can you get online visibility? Some keys from SEO and SEM

Nowadays, the importance of being visible on the Internet to improve the business of your company is indisputable. We have the solution, some keys from SEO and SEM

Nowadays it is undeniable the importance of being visible on the Internet to improve the business of your company. Since BCM Marketing can show you how to improve your online strategies to improve search engine optimization, and as a consequence, your company will be visible to your clients and your target. Next, we show you some keys from SEO and SEM.

Search Engine Marketing (SEM)

First of all, we have to talk about Search Engine Marketing (SEM), which is an online marketing strategy for show a data in pay results from search engines.

First of all, you should know Google Adwords. It is an app offered by Google that allow to appear in the first research results (as an ad) when someone search the key words. So, your ads will be seen by your target.

How it works is very simple: Google charges for each ad click. Moreover, this is a method of dynamic advertising, because the cost became a perfect reflection of the traffic gained using Google.

The advertiser also specifies the maximum amount that want to spend by click on each keyword. This adds appear on the top or the right side of search engines,  indicating that it is an advertisement.

Search Engine Optimization (SEO)

On the other hand, there is Search Engine Optimization (SEO), which is focused on organic results or not paid results. The objective is improved search results for arriving to reach the best positions. As a consequence, it offers more possibilities to target.

But, what are Google mechanisms to determinate your organic position? It uses a series of algorithm classified into two main groups:

  • On-site: It is based in intern website factors that determinate its relevance, like having a correct organization to expose to search engine as clear as possible. So, onsite strategies are composed by optimization of keywords, decrease load times, improve user experience, optimization of code or URLs format.
  • Off-site: It is the part focused in extern factors that redirect to the website. Here we find the number and the quality of links directed to the website, activity in social media, mentions in newspapers, brand authority and performance in search results.

Right now you know the types of online strategies used to search engine optimization. It is time to improve the performance of your business.

Since BCM Marketing can assure you that SEO and SEM will work!




We have been carrying out marketing projects for 25 years, visit our portfolio of projects.

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