I accept the privacy policy

The information you send through this form is of a personal nature and, therefore, we need to remind you of the rights you have in terms of data protection. The responsible. We inform you that your data will be processed by BCM Marketing Industrial S.L. as responsible for this website. Purpose. We ask for your name, email and telephone number in this form to be able to answer your question; By sending this information you will NOT be subscribing to any mailing list nor will you receive commercial news periodically. Legitimation. By checking the checkbox that appears above, you are giving your consent for your data to be treated in accordance with the purpose of this form that appears in our privacy policy.

 Email marketing: tips to improve your strategies

Email marketing: tips to improve your strategies

5 tips to keep in mind to communicate better with your customers through email marketing

Email marketing is a tool that allows us to communicate with our customers through email. The advantage is that they themselves have given us permission to send them offers of our products, news of our services, etc.

As for the functionalities of email marketing, there are several:

  • Through emailing we connect directly with our users.

  • We receive feedback on our products and/or services.

  • We can promote our brand, services or products.

  • Helps to increase sales.

  • It allows us to find new business opportunities.

  • We can build customer loyalty.

These are some of the utilities of emailing. How can we convince our users to open our email when they have so many others who don’t read and how can we make an attractive offer for them to click and enter our site to sign up for your service?

Within the digital marketing plan, it is important to have well structured objectives. In this way, it will be much easier to propose the appropriate strategies and obtain results. The first step, of course, will be to come up with a good strategy. Then you will apply email marketing strategies. Here are some tips for improving these strategies.

The matter

If we want to have a high rate of email opening, we need to attract the user’s attention. The subject is the first thing you will see when our emailing campaign arrives in your mailbox.

Therefore, it is important to optimize the subject matter of your email. It must be relevant to our audience. An example would be: “Do you want to save on your suppliers’ orders?

Another tip to keep in mind is that we can customize them by including the recipient’s name or a direct action: “Download your discount vouchers”.

Name of the sender

It is important that our personal name appears. This gives the user more confidence than if we only put the name of the company. In addition, we will make it easier for the user to associate us and know what our emails are and, therefore, to open our emailing.

We have to bear in mind that a person’s name is much friendlier than the name of a company or a machine dedicated to digital marketing.

The message

The texts we send you must be clear and convincing. You must describe the offer in an interesting way, in direct language and with the support of attractive images. But without overwhelming our users. It is essential to adopt an appropriate tone, language and design. This will increase the chances that our readers will click. And if we also express it in a fun way, our users will share it with their friends and family.

Call to Action

Our emails clearly have a purpose that is to get more visits to the web or that the client buys a certain product or service. That is why it is essential to place buttons or links with a call to action: “Register”, “Subscribe”, “Get it today”, etc.

It is important that the button is visible and that the user does not have to scroll a lot to get to it. It is also recommended to place links throughout the text that provide more information on the product or service.

Links to share

At the end of the text it is advisable to place the social participation links. This is social networking. In this way, we make it easier for users to share our products and services with their friends and family. At the same time, we will be able to increase the number of followers of our social networks.

By way of conclusion, email marketing is a good option to boost our digital marketing. Users are becoming more and more demanding and through emailing we can give them a service or added value with which to retain our audience.

Would you like to promote an emailing campaign? At BCM we do email marketing. Ask for an estimate without obligation.

Manage Consent Preferences

Technical cookies are strictly necessary for our website to function and for you to navigate it. These types of cookies are what, for example, allow us to identify you, give you access to certain restricted parts of the site if necessary, or remember different options or services you have already selected, like your privacy preferences. Therefore, they are activated by default, and your authorization is not necessary for them. Through your browser settings, you can block or alert the presence of this type of cookies, but such blocking will affect the proper functioning of the various features of our website.

Analytical cookies allow us to study the navigation of users on our website in general (for example, which sections of the site are most visited, which services are used the most and if they work correctly, etc.). From the statistical information about navigation on our website, we can improve both the performance of the site itself and the various services it offers. Therefore, these cookies do not have an advertising purpose, but only serve to make our website work better, adapting to our users in general. By activating them, you contribute to this continuous improvement. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Functionality cookies allow us to remember your preferences, to personalize certain features and general options of our website each time you access it (for example, the language in which the information is presented to you, the sections marked as favorites, your type of browser, etc.). Therefore, these types of cookies do not have an advertising purpose, but by activating them, you will improve the functionality of the website (for example, adapting it to your type of browser) and the personalization of it based on your preferences (for example, presenting the information in the language you have chosen in previous occasions), which will contribute to the ease, usability, and comfort of our page during your navigation. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Advertising cookies allow us to manage the advertising spaces included on our website based on criteria such as the content displayed or the frequency at which the ads are shown. For example, if the same ad has been shown to you several times on our website, and you have not shown personal interest by clicking on it, it will not appear again. In summary, by activating this type of cookies, the advertising shown on our website will be more useful and diverse, and less repetitive. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to be able to show you advertising content that better matches your personal tastes and interests. To put it very simply, we'll give you a fictional example: if your last searches on the web were related to suspense literature, we would show you advertising about suspense books. Therefore, by activating this type of cookies, the advertising we show you on our website will not be generic, but will be oriented towards your searches, tastes, and interests, thus being exclusively tailored to you. You can activate or deactivate these cookies by checking the corresponding box, being deactivated by default.

Cookie Settings

We use our own and third-party cookies to analyze our services and show you advertising related to your preferences based on a profile made from your browsing habits (for example, pages visited). You can accept all these cookies by clicking the ACCEPT button, or configure them or reject their use by clicking on the section COOKIE SETTINGS.

If you want more information, consult the Cookie Policy and List of Cookies on our website.