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July 24, 2018
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Email marketing: tips to improve your strategies

5 tips to keep in mind to communicate better with your customers through email marketing

Email marketing is a tool that allows us to communicate with our customers through email. The advantage is that they themselves have given us permission to send them offers of our products, news of our services, etc.

As for the functionalities of email marketing, there are several:

  • Through emailing we connect directly with our users.
  • We receive feedback on our products and/or services.
  • We can promote our brand, services or products.
  • Helps to increase sales.
  • It allows us to find new business opportunities.
  • We can build customer loyalty.

These are some of the utilities of emailing. How can we convince our users to open our email when they have so many others who don’t read and how can we make an attractive offer for them to click and enter our site to sign up for your service?

Within the digital marketing plan, it is important to have well structured objectives. In this way, it will be much easier to propose the appropriate strategies and obtain results. The first step, of course, will be to come up with a good strategy. Then you will apply email marketing strategies. Here are some tips for improving these strategies.

The matter

If we want to have a high rate of email opening, we need to attract the user’s attention. The subject is the first thing you will see when our emailing campaign arrives in your mailbox.

Therefore, it is important to optimize the subject matter of your email. It must be relevant to our audience. An example would be: “Do you want to save on your suppliers’ orders?

Another tip to keep in mind is that we can customize them by including the recipient’s name or a direct action: “Download your discount vouchers”.

Name of the sender

It is important that our personal name appears. This gives the user more confidence than if we only put the name of the company. In addition, we will make it easier for the user to associate us and know what our emails are and, therefore, to open our emailing.

We have to bear in mind that a person’s name is much friendlier than the name of a company or a machine dedicated to digital marketing.

The message

The texts we send you must be clear and convincing. You must describe the offer in an interesting way, in direct language and with the support of attractive images. But without overwhelming our users. It is essential to adopt an appropriate tone, language and design. This will increase the chances that our readers will click. And if we also express it in a fun way, our users will share it with their friends and family.

Call to Action

Our emails clearly have a purpose that is to get more visits to the web or that the client buys a certain product or service. That is why it is essential to place buttons or links with a call to action: “Register”, “Subscribe”, “Get it today”, etc.

It is important that the button is visible and that the user does not have to scroll a lot to get to it. It is also recommended to place links throughout the text that provide more information on the product or service.

Links to share

At the end of the text it is advisable to place the social participation links. This is social networking. In this way, we make it easier for users to share our products and services with their friends and family. At the same time, we will be able to increase the number of followers of our social networks.

By way of conclusion, email marketing is a good option to boost our digital marketing. Users are becoming more and more demanding and through emailing we can give them a service or added value with which to retain our audience.

Would you like to promote an emailing campaign? At BCM we do email marketing. Ask for an estimate without obligation.




Discover more interesting articles in our blog or some project portfolio.

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