How to apply SEO techniques for YouTube videos
YouTube is a social network that goes beyond audio-visual sharing. This platform was created in 2005 with the aim of sharing videos, films, television programmes, etc. for free. Over the years it has grown worldwide, becoming a well-known platform in ...Read more
What is the best online advertising?
Internet advertising or online advertising is characterised by the use of the internet as a communication channel. There are many platforms for this, such as blogs, social networks, e-mails and more, it is difficult to decide which is the best for ...Read more
Tips and tools to improve your local SEO
When an industrial company starts to work SEO into its online marketing strategy, one of its main objectives is usually to position itself in the top Google search results for the main keywords of its business. However, this is usually complicated ...Read more
Indispensable inbound marketing tools
Inbound marketing is a non-intrusive method of contacting your clients and guiding them throughout the purchase process, providing them with the appropriate content in each of the stages of their purchase funnel until the final transaction. Far from being ...Read more
Display advertising: everything you need to know
In addition to the Google search ads that appear when a user does a search related to our products, advertising on the display network is another of the most effective Google advertising programs. Display ads are those that appear as a banner, video ...Read more
Buyer Persona in Content Marketing: Who am I addressing?
An essential step in any content marketing strategy is knowing who you are targeting and precisely defining the target audience you want to reach. This is essential to chart your strategy and formulate your message; it will also provide you with the basis ...Read more