How to grow your business with Instagram

How to grow your business with Instagram

Have you ever considered opening an Instagram profile for your industrial company? In this new article from BCM Marketing we are going to explain different strategies to help your business grow on Instagram, how to create a professional company profile ...

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Social media and the industrial sector: where to start

Social media and the industrial sector: where to start

Some industrial companies are still skeptical about the benefits of having a social media strategy. They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media. However, ...

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LinkedIn Lead Ads: What are they and how do they work?

LinkedIn Lead Ads: What are they and how do they work?

Undoubtedly, of all current social media, LinkedIn is the social network par excellence for professionals and the one most used to establish new business relationships between companies. In addition to fulfilling the usual functionalities that we can ...

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Is it worth using Instagram for B2B industrial marketing?

Is it worth using Instagram for B2B industrial marketing?

Companies in the industrial sector focused on B2B are often reluctant to the Instagram’s hype but they could be missing a great opportunity to generate value Bearing in mind the typology of products and services, in addition to the sometimes ...

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LinkedIn Ads vs Google Ads Strategies

LinkedIn Ads vs Google Ads Strategies

Google Ads vs LinkedIn Ads on B2B Strategies They are the two main B2B online advertising platforms and both have their pros and cons. It is best to combine both to advance the objectives of our 360º marketing strategy. Brand awareness LinkedIn ...

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Knowing the new Instagram algorithm

Knowing the new Instagram algorithm

Applying these basic tips so you can succeed in this social network When algorithm changes occur, companies have to be alert. This implies that what was done up to now is no longer valid in part or whole. This usually happens with Google in SEO or ...

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