Instagram engagement: how to engage your target with your B2B brand
Instagram engagement is an expression widely adopted by social media professionals to define the key factor that governs the Instagram algorithm. The magic of audience interaction on Instagram The days when you published a post and ...Read more
How to grow your business with Instagram
Have you ever considered opening an Instagram profile for your industrial company? In this new article from BCM Marketing we are going to explain different strategies to help your business grow on Instagram, how to create a professional company profile ...Read more
Social media and the industrial sector: where to start
Some industrial companies are still skeptical about the benefits of having a social media strategy. They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media. However, ...Read more
LinkedIn Lead Ads: What are they and how do they work?
Undoubtedly, of all current social media, LinkedIn is the social network par excellence for professionals and the one most used to establish new business relationships between companies. In addition to fulfilling the usual functionalities that we can ...Read more
Is it worth using Instagram for B2B industrial marketing?
Companies in the industrial sector focused on B2B are often reluctant to the Instagram’s hype but they could be missing a great opportunity to generate value Bearing in mind the typology of products and services, in addition to the sometimes ...Read more
LinkedIn Ads vs Google Ads Strategies
Google Ads vs LinkedIn Ads on B2B Strategies These are the two main B2B online advertising platforms and both have their pros and cons. It is best to combine both to advance the objectives of our 360º marketing strategy. Google Ads has a high ...Read more