Artificial intelligence: myth or reality in digital marketing?

Artificial intelligence: myth or reality in digital marketing?

Much is said about artificial intelligence or communicational intelligence, but the truth is that a considerable number of managers and marketers are unaware of the advantages of including artificial intelligence in their companies in digital marketing. ...

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 CRM: the key for relationship marketing

CRM: the key for relationship marketing

CRM is an application strategy used to organize and synchronize sales, marketing processes, customer service and technical support. Customer relationship management (CRM) is referred to practices, strategies and technologies that companies use ...

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