What is CRM software and what is it for?
If you are into relationship marketing or business or customer relationship management, chances are you've heard of the term CRM. The acronym CRM means Customer Relationship Management. In this new article on the BCM Marketing blog ...
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Email marketing benefits and 5 platforms to be successful
The email marketing strategy has become an indispensable tool in any digital marketing strategy. It is a highly exploited communication channel that works very well. From order confirmations, subscriptions, newsletters to stock or price drop notices, ...
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Virtual fairs and the new commercial normality
In early February, as the new Covid-19 coronavirus spread to other countries, numerous trade fairs and events began to be cancelled and postponed until further notice. During that period of maximum uncertainty, more than a hundred fairs were cancelled ...
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Guide: how to accelerate your sales cycle with lead nurturing
The lead nurturing is an inbound marketing technique that tries to create valuable relationships with our leads and accompany them through the buying process. This strategy gets great results in B2B sales and particularly in industrial marketing, where ...
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Did you know there are apps for companies that make a profit?
We tell you how to get a higher return on your business through the integration and development of a mobile application, want to know how? Surely you know what it costs to manage a company, as well as that the use of mobile phones is already part of ...
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The RGPD and its impact on email marketing
The changes brought about by the new General Data Protection Regulations On 25 May 2018, the new General Data Protection Regulation or RGPD entered into force. This has a direct impact on email marketing. And all email marketing professionals ...
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