Mobile Marketing: the new marketing paradigm

Mobile Marketing: the new marketing paradigm

Mobile Marketing is a set of strategies that integrate a series of techniques and formats that allow companies to communicate with their customers through the use of mobile devices. Thanks to the evolution and the rise of its use as a communication ...

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 Viral campaigns, the evolution of advertising

Viral campaigns, the evolution of advertising

Virality is part of our daily lives, and increasingly in an evident way. Viral marketing, viral videos… ¿But do we know what this is really about? At this point, most people have a slight idea about what’s the meaning of virality, ...

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